A few numbers, to immediately clarify the slice of the market we are talking about
- 20 million are the Italians who have bought online at least once in their lifetime
- 16 million Italians who have made a purchase in the past 3 months
- 9.4 million regular shoppers buying on a monthly basis ( as of February 2014)
- 50 million are the online purchase transactions made in the last quarter
But what is mostly purchased?
- 65% of the goods purchased were physical products
- 35% is a digital service or good
Among products,Information Technology shows thehighest increase (up 32 percent), followed closely byPublishing, which leaps forward by 28 percent. Grocery (groceries) confirms a relevant growth trend and after +11% in 2013, it scores +23% in 2014. Clothing is confirmed as one of the most consistent sectors with +21% and tourism with +11%.
What does NetRetail mean?
It is understood to be an evolution of “traditional” e-commerce. Because while it is true that online shopping today still accounts for a small share of total sales, about 2 percent, 10 percent of the 700 billion retail shoppers made their decision after inquiring on the Web.
Ecommerce on mobile
Mobile commerce is growing at a rapid pace. Sales through smartphones in 2013 stood at the sum of 637 million.
In 2014 they are expected to grow by about 85 percent,breaking through the billion mark and, together with tablets, will exceed 2.5 billion in total. Nineteen percent of the eCommerce market passes through these devices.
Multichannel strategies
Provide for the joint and integrated use of the point of sale with the online channel, including through Smartphone and Tablet.
These strategies have brought many benefits: from increased effectiveness in information transfer throughinfocommerce, to increased efficiency in point-of-sale processes through the
“book online and pick up in store.”
through improved customer service with online purchasing and in-store support.
E-commerce and Facebook
If mobile is revolutionizing the world, who better to present an opportunity for businesses than Facebook?
The social network with more than one billion monthly users has finally found mobility as its preferred channel for conveying brands and advertising.
In business strategies, little importance is given to involving the social network directly in online sales, but the focus is on the“user experience.”
In fact, one of the main tools is advertising campaigns, services that did not exist until August 2012 and now account for more than half of Facebook’s total revenue.
The data is provided by Netcomm
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