Against the crisis, e-commerce of made in Italy
In 2013, more than 68 billion euros were generated from world exports of Made in Italy products, a growth of +4.1 percent, with a heritage, all to be protected and developed, consisting of more than 1,000 top-performing Italian products in world exports.
Where Italy Sells
Made in Italy is liked, especially byEngland (responsible for 35 percent of purchases in October), followed by Germany (17 percent) and Russia (7 percent).”
Why ecommerce
And what is the channel that best enables export competitiveness with the commitment of budgets compatible with the resources of most SMEs? The online channel.
Ebay, one of the main virtual places where these transactions take place, is currently the leading
marketplace
in Italy with more than 4 million buyers, companies and individual sellers, who exported their products to 176 countries in 2013.
In the first quarter of 2014, eBay generated $13 billion in volume from cross-border trade, and in Italy, we have averaged one item sold every second that passes since 2001.
What foreigners buy on the Internet
Among the made-in-Italy goods most popular with foreigners on the web (and beyond) areclothing and accessories, motorcycle parts andhome furnishings.
The ranking changes slightly when calculating purchases made from mobile devices, where furniture in third place is undermined by watches and jewelry.
What SMEs can do
The integration ofe-commerce into the marketing and salesactivities of Italian companies is increasingly becoming an indispensable tool, especially for SMEs, about 4 million in Italy, which contribute every day to the economic development of our country.
