In Italy, ecommerce is growing.
Why?
Because ecommerce in Italy is worth more than 13.2 billion euros, and throughout 2014, ecommerce will see continued growth approaching a 17 percent increase over 2013 (Data from the Milan Polytechnic’sNetcomm B2C eCommerce Observatory ).
Despite the fact that the crisis has unfortunately led to the closure of many businesses, e-commerce in Italy has experienced more than 20 percent growth in total sales over the past 3 years with the number of active buyers doubling from 9 million to 16 million over the same period.
What about with foreign countries?
SMEs have realized the importance of ecommerce to maintain relations with foreign countries.
In 2013, Italian sales abroad made through the Internet grew by 28 percent to 2 million euros, equal to nearly 1 euro for each of the 2 billion potential buyers in the world.
What are the most successful sectors of ecommerce made in Italy?
The sectors most affected by this revolution are IT (+32%), publishing (+28%), food (+23%), apparel (+21%), tourism (+11%) and insurance (+2%).
Inforeign relations, tourism andapparel account for 54 percent and 33 percent, respectively, with turnovers growing 21 percent.
Comforting data
The share of Italian companies’ turnover derived from e-commerce is around 6 percent, compared with 15 percent in Europe.
In Italy, only 11 percent have an e-commerce storefront integrated into their Web site.
These figures indicate that there is ample room for improvement and growth, for an increasingly attractive market.
3 good reasons to choose an ecommerce solution
1) you can reach different markets
2) Make your products and company known to a wider audience
3) Offer availability of your products, without having an extensive sales network
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â–º Learn more about b2b and b2c ecommerce and and Neikos solutions.
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