Filippetti Yacht.com gets a makeover for the 2014 Cannes boat show
Filippetti Yacht renews its appointment with the
Cannes Boat Show.
, Sept. 9-14, presenting the world premiere of the Navetta 30, launched last June.
For the occasion, the shipyard entrusted Neikos with the design and implementation of communication and marketing activities through a new web project, the new Corporate Catalog, and online and offlinemarketing activities .
The web solution is a responsive portal in 5 languages which caters to a worldwide audience and offers yachts produced in the Marche region an up-to-date and comprehensive showcase; attention to detail, 5 languages and maximum usability on any device, allow the user to navigate in search of the boat that best represents their way of experiencing the sea.
Creating the appeal are the images of the yachts, whichfocus attention on the shipyard’scutting-edge design and craftsmanship, while also appealing to the emotional aspects of sailing. The company’s yachts are presented with detailed fact sheets, extensive image galleries and videos illustrating the technical and construction features of all 9 models in production.
The new responsive layout is designed to provide the best user experience, emphasize the striking images of the boats, and ensure readability and ease of interaction, regardless of the device being used, whether desktop or mobile.
In addition to the web project, Neikos took care of the other activities put in place for the launch of the new product: the new2015 Corporate Catalog, the press campaign for industry publications, Seo and Sem activities, with performance optimization and implementation of targeted campaigns on individual vessels.
Read more
> The Filippetti Yacht website
