From April 21, more visibility to mobile friendly sites
For those who work on and thanks to the Web, April 21 is a date to mark in red on the calendar.
It is the day designated by Google when the search engine will reward websites with layouts optimized for browsing from smartphones and tablets.
April 21 has been referred to by various appellations: mobilegeddon, mobocalypse or mopocalypse.
What will happen at Google
This transition will take place through the revision of the Google algorithm, which in the indexing criteria in SERPs (results pages) will reward portals whose layout is optimized for browsing from mobile devices, namely smartphones and tablets.
The goal of these new indexing criteria is to provide users, who are increasingly connected on the move, with the best results in relation to their searches, ensuring that the pages they find are displayed correctly on the device they are using, regardless of screen type or size.
Google itself scvrive:
” Starting from 21 open we will expand our use of mobile friendly as a ranking criterion. This change will affect mobile searches in all languages worldwide and will have a significant impact on results. As a result, it will be easier for users to find relevant, quality links optimized for their devices“.
Google offers some guides and a useful testing tool to help those involved in designing and designing pages.
What to do to make your site mobile friendly?
There are three configurations that can be adopted to make a site mobile.
There is no preference on Google’s part, the important thing is that the result is accessible by all Googlebot user agents.
Responsive web design
Responsive layout allows pages to adapt according to the environment in which they are viewed (pc with different resolutions, tablet, smartphone, game console, web tv, etc.).
Responsive layout is considered by Google to be a positive ranking factor: sites defined as “mobile friendly” being more accessible to users, are considered more trustworthy and rank better on Google’s SERP (search results) pages.
Google recommends the use of responsive web design:
– it is easier for users to share content, since the URLs remain the same
– Facilitates proper indexing of pages, because you don’t have to distinguish between desktop and mobile pages
– there is no need for redirects in the case of browsing from mobile and thus reducing page loading time
– you will be able to perform asingle Seo activity that rewards the site in the various navigation modes
– there will be less maintenance of the website: having only one layout, any technical and graphic work will have to be done only on this one, not on two separate sites (traditional site and mobile site).
Dynamic publishing
With this configuration, the URLs remain the same, but the HTML and CSS code changes.
Dynamic publishing publishes a different code for each device but at the same URL.
Unlike responsive web design: dynamic publishing generates a different version of HTML for each different type of device, while responsive uses the same html regardless of device.
Mobile site – Separate url
In this configuration, the URLs change and the HTML code changes, as a version specifically for mobile is created.
In this configuration, each desktop page should be matched by a mobile page, to allow for a quick transition when needed, without the need to re-navigate by going through the homepage in search of the content you wanted to delve into.
What can you do for your website?
If you are already one of our clients, contact your Neikos reference to figure out together how best to take action to continue to perform well in Google searches.
If you would like a free consultation to understand how we can help you grow your company‘s visibility, write to us, telling us about your project or contact us by phone at the office nearest you.
