What a newsletter is for and why it works

So many customers, or people who know you, have passed through your business, visited your website.

How do you inform them about the new promotion going on, the latest arrivals in the store, the work you have done recently?
One system that works is theuse of a newsletter.

Because:

• you inform them
• update them
• promote your services

Why invest in a newsletter service?

Because a newsletter is not just an email.

• A newsletter has graphics with greater appeal than a simple email
• Has structured elements for the main call to action, but also for secondary actions
• Iris newsletter offers statistical data by individual newsletter

The importance of statistics for a newsletter

Let’s take a practical example. Assume we are sending a business proposal to prospects whose interest we are not yet certain of.

From reading the statistics, we will have a way to understand the sensitivity of recipients on some products or proposals versus others and the interest of some specific individuals, who can be contacted back to try to learn more.

Winning over a new customer basically starts with taking an interest in him and satisfying his interests.

Neikos offers you a newsletter service called IRIS.