What is a digital agency?

We are a digital agency

When we say that Neikos is a digital agency, we mean that we are specialists in digital communication.

The meaning of the term digital

“Digital” is a term that is often used as a qualifying adjective, of a reality characterized by the presence of the Internet, tablets and smartphones.

Digital native, immigrant, divide, inclusion

For example, we talk about digital native to identify a person who has been in contact with digital media since birth.
His learning style will be nonlinear, but multitasking, with communication predisposed to sharing and sharing.
On the other hand, the digital immigrant is one who was trained in an environment characterized by traditional analog media, and then became familiar with digital technologies.
This generation gap reflects the gap that is called the digital divide, the disparity, that is, between different countries and populations, of access to the Internet and the purchase of computing devices.
In antithesis to this reality, there is instead the digital inclusion, which is the process tending to facilitate access to the benefits of (information and communication) technology, by those individuals at risk of being excluded from it.

Digital marketing

We talk about digital marketing to refer to the set of marketing strategies that make use of the Internet and devices (i.e., electronic devices).

• Engine positioning (SEO)
• Online advertising (SEM)
• Social media
• Email marketing
• Web site management
• Lead generation

Communication and marketing campaigns from static become collaborative, the recipient is involved, sometimes even tapped and profiled through available technological tools.

What does it mean that Neikos is a digital agency?

Neikos is a web agency specializing in web, marketing and digital communication.

We follow every step of the process, from preliminary needs and client analysis, to the study of strategies and tools to be implemented, from planning, creativity, and operation, to promotion, through the most appropriate marketing tools and the subsequent measurement of results.

We solve digital problems with and for our clients, helping them with software and IT tools to support the company’s business function.

Think about the simplest functions and needs, which can become complex with the increase in technical support:

• Managing an email box from multiple tools (so you can always be connected from both your smartphone and your office PC)
• visibility of one’s website or online shop even from mobile . It is important that the website is responsive, that is, compatible with all mobile devices.
• Online applications for managing customer relationships( CRM software, in technical jargon)
• B2B or B2C ecommerce software (intended for business with companies or individuals), to promote and sell one’s product in new markets, exploiting the potential given precisely by digital tools.

Because communication changes, technology evolves, and we want to be close and supportive in these changes.
We are able to interpret new communication rules, read orientations, anticipate needs and create new horizons to business.
We are digital by nature.

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