Why not run an AdWords campaign yourself

You have a business and a website, you want to reach new customers, increase conversions, you understand the value of Adwords campaigns, and you are thinking about not relying on a professional, but managing the campaigns yourself to limit your budget.

But one of the aspects that must be given due consideration is conversions, that is, the transition of user to customer.

A good AdWords campaign, must have features that are considered useful by Google, resulting in higher scores and, consequently, lower costs per click.

• Relevant ads, that is, there must be correlation of the keyword as much with respect to the ads as to the search terms used by users
• A quality landing page, i.e., the one to which the AdWords ad links, which should help the user find the information he or she is looking for
• quality and relevant text, be easily navigable, have fast loading times, be transparent about the nature of your business, to how the site interacts with a visitor’s computer

Some tips

• A good idea, especially for the launch or promotion of a particular service or product, might be a landing page, as the landing page of the Google AdWords campaign, built with a call to action that is clear, obvious and capable of creating conversions.
• Another useful suggestion is not to overuse keywords, but to dose them lavishly, always sticking to the principle of relevance.
• As a third piece of advice, but we are biased, we could say: seek expert advice.

After all, watching games on TV, playing soccer with friends, does not make you good coaches.

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