Mobile advertising is growing. How about you?
How much time per day do you spend on your cell phone on average?
In the car, at the restaurant, but also at home in the evening, if you want to see or consult something, do you wait until you are in front of a desktop computer or do you browse from a smartphone or tablet?
If the answer to these questions is what we envision and falls within the statistics of an increasingly mobile population, you will understand how critical it is to have a site that is navigable from smartphones and tablets and conversion and sales tools that work properly from these mediums as well.
User experience is everything
And his satisfaction, he rewards conversions.
- In 2015, mobile advertising was worth 462 million with a year-on-year growth of +53% (Data from IAB Italy Conference, April 2016)
- Main driver of growth is social: +140%.
- E-commerce from mobile came to account for11 percent of the total, up 3 percent from the previous year.
The numbers speak for themselves
And are you just as clear about what to do to improve traffic and conversions of your online business?
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Browse by Tags : ecommerce sites , mobile advertising , mobile applications , social media marketing
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