An ecommerce that works

The purpose of an e-commerce is to sell

We must aim for this goal. And in addition toappeal in design, speed in data loading, proper category structure, simplicity in the purchasing process, there are other key elements that can determine the success of an ecommerce site.

1. Make the site mobile friendly

   According to the Q1 2016 Shopping Index surveyed by Demandware (a global leader in cloud commerce solutions for enterprises, particularly fashion, luxury health&beauty, and food retailers), digital commerce increased 17 percent in the first three months of 2016.

   Surprisingly growing(+70%) is the creation of ‘carts’ via smartphones, a factor that led to a 20% increase in total cart creation. The smartphone: by the end of 2017 it will be the most, if not the only, used device for placing online orders.

2. Build the brand, the product and a loyal audience

   It is important to build the company’s reputation and win the trust of buyers.
   To achieve the goal, you can make highly curated product sheets, use tools that allow you to leave reviews and feddbacks on the buying process, thus encouraging other users to buy online and share their experience.

   Another great tool to adopt is a good communication approach on social networks.
   To gain trust and establish a relationship, there is no better method than being present on social networks.
   In addition to being an effective promotional tool, social media enables a dialogue between the buyer and the seller.

3. It builds user loyalty

   Solicits users by sending newsletters, promotional campaigns, retargeting activities, and social media posts.
   These are all activities that highlight the features or benefits of a product.
   They are very helpful in continuing to nurture that open channel of communication with the customer.

   You can provide the customer with something that represents added value for him: from advice that comes from our professionalism and experience, to a shopping campaign that can be a great gift idea for him at a time when he needs it (e.g., holiday event, personal anniversary).

   Web marketing activities are very useful for increasing sales, implementing word of mouth, and increasing customer engagement.

Find out if Neikos can help you sell online. Contact us.

Read also:

• Food ecommerce in Italy: shopping online is trending
• Ecommerce: Italians increasingly multidevice, food growing steadily
• Italy and ecommerce: fashion drives the trend and ecommerce becomes fashionable