SEO: the importance of search engine positioning
Search engine ranking is crucial: if you are not on the first page, it is as if you do not exist.
Neikos Digital Agency is able to analyze the client’s market, study the strategy and implement the services necessary to achieve excellent SEO.
The importance of SEO and good, organic, natural search engine rankings lies precisely in the way users approach search engine results.
- over 90% of users who do a Google search do not go beyond the first page
- 94% of these click on organic results
- only 6% of users click on paid results, i.e., sponsored ads or Pay Per Click
Premised and established then, that being there is crucial, the question to ask is, “how do I get on the first page of Google with words that interest me?”
Let your customers find you
Certainly the first element to investigate regarding search engine ranking is keywords.
That is, with what keywords our company might be searched by users.
E.g. “Senigallia websites”, “ecommerce website creation in Benevento”.
You no longer have to hunt for customers, but make them find you.
An effective SEO strategy corresponds to having a salesperson on duty 24 hours a day, because your website can generate traffic constantly and bring in new leads, potential customers and conversions.
Quality content
A website must be interesting to two types of recipients: to users and to Google or other search engine spiders.
For this reason, texts must be written with
SEO techniques
, capable of highlighting appropriate keywords with respect to the texts and therefore able to make the site rise in the first pages of search results.
The more the site is deemed interesting, has its own audience, external links linking to it, the better its page rank and thus ranking on Google.
Technical tools
In addition to SEO-minded copywriting, there are other technical tools capable of helping a website rise up the search engine rankings.
Google Analytics
Putting the Google Analytics tracking code on the site amounts to being able to have statistical data to understand traffic, where it comes from, what topics are considered most interesting and those to be developed, where it comes from, both in terms of geography and sources of online traffco.
Understanding one’s online presence means being able to devise a strategy to rank better and better on Google.
Google webmasterstools
Another very useful tool provided by Google.
It allows you to check a number of technical parameters, such as, for example, Google views on the website, scan statistics or scan errors.
Image resizing, mobile layout
A site optimized for mobile, with images that load quickly because they are light, web-appropriate, is a site that is visited by users and rewarded by search engines in the results.
Meta tags
Inserting meta title and meta description is a professional SEO job, very useful. Meta title and meta description are the first parts scanned by search engines.
This is why they are important, so that the spiders scanning the site understand what topics the site is about and how to position it in search traffic.
Sitemap
It is a file in which you can list the pages of your website to tell Google, or other search engines, how your content is organized.
Web crawlers, or spiders, of search engines, such as Googlebot, read this file to scan the website more efficiently.
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