Fashion Brands: from Pitti to luxury fashion e-commerce
Research and development agreement signed between Lab81, Neikos and Zerogrey
Marche fashion dresses Pitti Uomo, a Florentine fair dedicated to men’s fashion. It takes place Jan. 10-13 and is in its 91st year.
Among the 1,120 brands and 540 brands from abroad that animate the fair, many names are companies from the Marche region.
These companies show themselves in what is now the most important platform internationally for men’s clothing and accessories collections and for launching new projects on fashion.
An international showcase focusing on a fast-growing fashion and luxury sector.
Also confirming this positive trend is the space the industry occupies in the ecommerce world:
- turnover of nearly 29 billion euros in 2015;
- 16 thousand companies doing e-commerce in 2016;
- companies will grow to 50,000 in 2025.
In the face of these figures, we certainly cannot deny the evidence: digital commerce represents a great opportunityfor companies .
It is emerging as one of the most powerful tools for penetrating international markets.
Neikos Web Agency’s web solutions
It is from this awareness that Neikos Web Agency has begun to move toward increasingly cutting-edge marketing and business solutions, signing agreements with technology partners such as: Google, Apple, Android, Paypal, Magento, Zend, and recently, Kooomo.
Kooomo is an e-commerce platform developed by Zerogrey with more than 350 clients worldwide, including Diadora, Motivi, Yamamay, Havaianas and Blumarine, which was selected by Gartner as a “Cool Vendor” in 2016, as well as being anointed as one of the top five e-commerce platforms in the world.
Neikos Digital Agency, thanks to many years of collaboration with the agency Lab81, is able to offer companies first-class digital projects, designed and implemented according to specific communication and sales needs, particularly in the Fashion & Luxury sector.
“With this solution, we have no limits to our creativity because we know that Neikos as a developer and Kooomo with its infrastructure will always be able to turn our design into code, ensuring high-profile solutions,” says Valentino Bedini creative director ofLab81.
“Thanks to our collaboration with the Lab81 agency, which takes care of creative direction, we are able to offer companies wide-ranging digital business initiatives, designed and implemented according to specific needs for both communication and sales,” says Fabrizio Ianniello, Business Director at Neikos.
Giovanni Meda, CEO ofZerogrey, is very positive about the close relationship between his company and Neikos: “Given the professionalism and reliability shown by Neikos, we believe it is the ideal partner to present our platform in the markets. We had the opportunity to test his work in collaboration with Lab81, and the most obvious consequence was to make the relationship official through a partnership.”
