OXS: from Pitti fair to luxury fashion e-commerce

OXS these days will be present at Pitti Uomo, a Florentine fair dedicated to men’s fashion that takes place Jan. 10-13 and is now in its 91st edition.

At this event, OXS presents its new collection fall winter 2017/2018. It offers products from the new aesthetic and functional codes with a strong character and characterized by unimaginable comfort.

OXS grunge soul and innovative spirit

OXS is acompany from the Marche region of Italy born in 1991. Established in the market with the Frank boot, which has become a classic in men’s fashion, is synonymous with shoes that are current, yet timeless and without spatial boundaries.

The company has always aimed to combine tradition and technology. OXS, while maintaining its grunge soul, has decided to ride the wave of the luxury fashion e-commerce, promoting its image online.
To achieve this, it has focused on an innovative online sales software platform,
Kooomo
, selected as a “Cool Vendor” in 2016, by the Gartner company, a world leader in strategy consulting, research and analysis in the field of Information Technology.

An all-Marches team

To do so, OXS relied on two Senigallian entities.: LAB81 and Neikos Web Agency.

LAB81 agency handled the creative direction of OXS.it and entrusted Neikos with the development of software technology for a result that is a concentrate of images and content and connects the brand experience with the online shop.

Because the numbers speak for themselves:

-In Italy alone, e-commerce in 2015 reached a turnover of nearly 29 billion euros;
-16 thousand companies doing e-commerce in 2016 and will reach 50 thousand in 2025.