Fashion ecommerce: related products, up-sell and cross-sell
E-commerce apparel continues to grow worldwide.
And there is a growing need for companies to make their products known online. The focus is on improving and increasing the customer user experience and enhancing the shopping experience.
In fact, it is important for companies to know the customer’s buying behavior, tastes and expectations through the use of statistical data measurement and analysis tools.
Neikos Web Agency can develop and design custom ecommerce sites tailored to the client’s needs using different platforms: WooCommerce, Magento, etc.
The elements that distinguish a successful ecommerce site
- Access to the full range of products;
- Multilingual consultation;
- Simple and advanced product search;
- Possibility of purchase without registration;
- Possibility of purchasing with multiple payment methods;
- Assistance throughout the purchasing process;
- Integration of related, up-sell and cross-sell products discussed in more detail below;
- Ability to see other users’ reviews;
- Clarity in the shipping, return and help desk process;
- Security: presence of SSL protocol on the site
Source : https://www.osservatori.net
The integration of related, up-sell and cross-sell products in an ecommerce site
Integrating related, up-sell and cross-sell products into an ecommerce site is an excellent strategy for improving conversion rates.
Related or related products are all those items related to the product you are viewing.
In reference to a fashion-related ecommerce, if you look at a cotton pant, its correlates are: shoes, a matching bag, and a shirt or sweater.
The up-sells are equally visible in the tab of the product being viewed, but unlike the former, they are the ones that turn out to be more expensive.
For example, going back to cotton pants, up-sell products can be pants in a different fabric: cotton and linen, linen, etc.
The up-sells differ, therefore, by being in the same category but at a higher price.
Finally, cross-sell products are visible on the shopping cart page and offer the possibility for the customer to integrate additional items at the last moment and thus complete the purchasing process.
If we look at the cotton pants we proposed earlier, we can consider as cross-sell, products of any kind that under certain sales policies the company intends to sell. For example: a belt and any kind of accessory that can match the pants.
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