Ecommerce fashion: the importance of SSL protocol

Regarding the elements that distinguish a successful ecommerce site, the issue of security, namely the presence of SSL (Secure Sockets Layer) protocol on the site, deserves to be explored.

For the sake of clarity, we at Neikos list the elements we will try to describe from time to time:

• Access to the full range of products;
• Multilingual consultation;
• Simple and advanced product search;
• Possibility of purchase without registration;
• Possibility of purchasing with multiple payment methods;
• Assistance throughout the purchasing process;
• Integration of related products, up-sell and cross-sell;
• Ability to see other users’ reviews;
• Clarity in the shipping, return and help desk process;
• Security: presence of SSL protocol on the site

If you missed it, check out the in-depth discussion on related, up-sell and cross-sell product integration here

Security: presence of SSL protocol on the ecommerce site

One of the most heartfelt factors for the ecommerce world is precisely security. It is necessary for the site to have the SSL certificate (Secure Sockets Layer), which takes care of encryption and authentication of transmitted data.

Do you have a website for selling goods or services? Are you sure you are providing the right security to the customer when viewing the ecommerce site?

The most sensitive data are as follows:

• Registration data: name, address, email address, phone number;
• Login data to enter a restricted area of the site: password and email address;
• Bank details and payment-related data. This aspect is more interesting for companies that have developed an ecommerce site and sell the products/services within the platform
• Registration forms and forms, newsletters

We at Neikos Digital Agency can provide the right advice and help you protect the ecommerce site.
Making your company’s ecommerce site trustworthy to those who browse is a major advantage in terms of image.
How to choose the most suitable SSL certificate? There are different certificates that differ in the type of identification and use.
The use of SSL offers significant benefits in terms of data protection, reduced risk of data misuse, and increased customer confidence in a secure site.

Contact Neikos
Who will show you the right way to go!