Instagram news: stickers delivery, gift cards and donations

Manage your business during the Covid-19 pandemic

Instagram does not stop, it knows no pause, especially in this Covid-19 period. The social network that stands out for visual content, after a careful analysis of online trends in the last period, decided to grant this possibility to restaurant business profiles. 

Due to social distancing, restaurants and other small businesses forced to close are relying on online and home delivery to continue to provide service to their customers. For this reason, Instagram is introducing new stickers that allow users to buy gift certificates, order food and make donations.

Each venue will be able to place new buttons on their homepage, which will give them the ability to access food delivery. All without charging any fees on these transactions.

Instagram is increasingly becoming an essential tool for connecting consumers and local realities. 

Instagram: why these new stickers

The developers of the social network stated:

“With the outbreak of the pandemic due to COVID-19, businesses and people around the world are facing a new reality. 

To help small businesses during this tough time, we decided to add new features to be able to order food, buy gift cards and make donations.”

In fact, among the stickers added is one related to donations. It is usable by all users. Once we click on it, we will have to select to which entity our sticker will send a donation if clicked by some of our followers.

How the new stickers work

The new stickers to be used require the business using them to select from one of the partners specified by Instagram. Both gift cards and home delivery services, in fact, must necessarily use one of the companies indicated by the social network.

Currently, one can select from:

• Deliveoo
• Uber Eats
• Kabbage
• LoyLap
• Raise
• Square
• Toast
• Yiftee

After selecting a partner, you will be free to include a link to the page where customers can place their orders.
This process only needs to be done once; in fact, the social network will remember your choices the next time you use one of the new stickers. Of course, you can change the settings you choose at any time.

New buttons for Instagram profiles

In addition to stickers, there will also be a call-to-action “button” version for these new functions. A button to buy gift cards, order food, or make donations, in fact, may be added to our profile.

These new features are currently being phased in worldwide, active in Italy since Saturday, April 25, and will be released globally in a few weeks.