The characteristics of a winning website
What are the characteristics of a winning website?
The goal of a website is to introduce the company and convince people to choose its products or services. The success of a Web site lies in the way this presentation is made-every element of the site must be useful to those who browse it and convince the user to return.
A site is a virtual storefront and as such should represent the best of your business and be easily usable by the customer.
The characteristics of a winning website:
- Having visibility
- Offer solutions to user needs
- Respect brand identity and corporate values
- Intuitive graphics that are consistent and recognizable to the loyal customer
- Curated content that is always up-to-date
- Be adaptable to all devices
- Loading speed
Therefore, it is essential that your site does not lose visitors, but rather acquires more and more visitors over time, presenting itself pleasant in appearance, easy to use with any device and with all the information the user needs.
Objectives of the site
Before planning to build a site let us ask ourselves a few questions, first of all: what is its purpose? The Web site must communicate in an immediate way what the company is about and what target customers it addresses. We will give precedence in this to certain factors such as:
- Good positioning
- A simple user friendly structure
- Impressive graphics, but without exaggeration
- A potential call to the point of sale
- A targeted social media marketing strategy.
Good positioning, a key element of a project, requires knowing how to write “clean” code, with proper placement of tags and keywords, as well as text drafting:
- Simple
- Original
- Pleasant to read
- That it reflects the themes addressed.
Texts are our online voice, along with images are a means by which we communicate our message to those who visit our site and thus to the potential customer/buyer.
Simple structure clear messages
The messages must be clear and precise, as it can certainly be penalizing and may lead the user to not understand what we are talking about and what the topic of our site is. Clarity and accuracy, making content easily accessible, otherwise the user will be prompted to leave the page.
The simple structure of a site therefore is one of the features we must demand because it is not synonymous with inability; on the contrary, it is synonymous with being clear about what you want to achieve with the project.
A hard-to-find site will soon be abandoned: never forget that in just a few clicks a customer will find elsewhere what he cannot and cannot find from you so you must make sure that the user the moment he enters your site can say, “I’m in the right place!”
Captivating images
The features of a website encompass several aspects, the aesthetic aspect certainly plays an important role, since atthrough an image one communicates, even unconsciously, more than through a few paragraphs of text. Image strikes the eye and determines what is the first impact a visitor has on your company.
The web project must speak to the people who visit it, and if content and functionality are important, so is the appearance since in business “the clothes make the man.”
Each page must turn out the right mix of text and images-the latter, if overpowering, distract the visitor’s attention. On the other hand, if there are too many words, the risk is to bore and thus not attract the potential contact.
Facilitating the visitor
The visitor, potential customer, must feel immediately at ease and have all the tools at hand to get his or her answers easily and naturally, until we achieve what will be our first major goal: establishing contact with our potential customer.
The optimal result is achieved by balancing the right elements but above all by not being afraid to “narrow the field” by targeting only a certain niche of people. Specialization is a trump card: the more you become a benchmark for your area of expertise, the more people will not need to compare or look for cheaper alternatives.
The navigation interface should be easy and intuitive, the design user friendly to make it easier for people to move from page to page and within the menu. Clearly, if users do not find what they are looking for quickly and easily, they will leave your site and go elsewhere to find what they need.
Obviously, for a website to count itself among those favored by Google and acclaimed by the public, it must be responsive and thus adaptable to any type of mobile device, including tablets and smartphones .
The features of a website are many and all important, and it is a good idea to check that your site meets as closely as possible what is described. A good website must be up-to-date; content is the beating heart of a website, what keeps it alive and feeds it day after day.
