Which website is best suited for your business?

Web portal, showcase site or ecommerce?

Deciding to open a site and be online is tantamount to offering your company a new opportunity. For this reason, choosing the right type of website is of paramount importance.

The benefits of having a website

• build your brand
• create an experience
• establish credibility
• find new customers

Having a website is the first step in making yourself known. There are billions of online sites in the Internet universe: informational, commercial, recreational, professional, etc., and they all compete for the same goal: to gain views.
However, we know how difficult it is to win one’s space online, and often the main cause of low visibility is a “simple” wrong choice. Simple but substantial.Have you ever wondered how many of these online sites are appropriate for the business they represent? Let us see together what type of sites exist and the activities with which to associate them.

Web portal

A Web portal is an online publishing product that serves the function of a preferred point of access to the Web and provides users with information resources, personal communication services, and tools with which to locate and reach the online content and services they commonly need.

Vertical or corporate portals, sites that offer content, services and research tools dedicated to particular topics.

Showcase sites

A showcase website is an online space in which you can describe your products, services and tell the values of your company. A simple, easy-to-manage tool that ensures an online presence.

Such a site helps users find information about your business, such as address and opening hours, for example; it also offers the possibility of creating a space where users can contact you by filling in fields without having to write emails or call you on a landline number. Ideal for starting to build one’s online identity.

It is important for companies in any industry to have a presence on the Internet and to have a good website.
But having a good website means being provided with a digital design that works. A professional website must:

• Communicating a high-profile image to the public;
• Promote the brand in a clear, simple and innovative way;
• Focus on the products and services you want to offer;
• Provide usable and clear navigation for all users.

Ecommerce or virtual store

An ecommerce site is a virtual store and its goal is to sell a product or service directly online. Thanks to ecommerce sites you can sell your products to customers wherever they are and at any time of the day.

The benefits to your business are:

• Ability to obtain information about your customers, which you can use for various promotional activities
• sales monitoring
• increased visibility
• 24-hour opening hours
• Ability to profile your target audience and understand their interests and needs.

And what are the benefits for your customers?

• To be able to purchase conveniently wherever they are
• Have the ability to find information on products they want
• Have the ability to save favorite products in their account for future purchases.

Whatever the type of website, always try to think that your web space is like your traditional store: the place where you welcome customers and give them the information they are looking for to complete their purchase.

This is a very important starting point for being able to create a plan to generate leads, your future new customers.

Do you need help? Neikos digital agency can help you select the best template for your business. Contact us