The Software
Allows the company to distribute via the Internet to its users/customers digital coupons to be used for the purchase of products on sale in the large-scale retail trade and/or at qualified business partners.
Features
Digital coupon software allows the company to have a database of users/customers with indications of preferences and purchase patterns.
Allows for:
- Expand its customer base,
- Convey coupons with a channel owned and controlled by the company,
- Do cross marketing activities, cross-referencing user preferences with product coupons,
- stimulate purchase,
- Monitor the number of vouchers downloaded in real time,
- To verify the redemption of vouchers in a very short time;
- Generate newsletters/alerts with which to communicate with users (alert them of promotions, events, convey communications and messages)
With digital coupon software, registered consumers can view, choose and print coupons.
It will have a set of digital coupons to be used in the predetermined ways and terms. It will also enjoy a direct connection interface with the company.
Digital coupons vs. traditional coupons
Costs: with traditional coupons, printing and distribution are paid on all coupons issued, not just those actually redeemed.
With digital coupons, expenses are low because there are no printing and distribution costs.
Timing: with traditional coupons, the lead time to the consumer from the start of the campaign varies from 30 to 90 days.
Printing and validity of digital coupons occur in real time.
Security: traditional coupons do not have unique codes, and are therefore easily replicated fraudulently (e.g., by photocopying).
On the contrary, the adopted technology limits the number of printable digital coupons, and the unique serial code for each digital coupon enables duplicate control. And the eventual banning of improper users.
Image: traditional coupons can be found on flyers and brochures that often remain in boxes and on the street.
Digital coupons convey an ‘authoritative image, the operation is experienced as innovative and prestigious.
Measurability: With traditional coupons, the actual redemption is known only at the end of the coupon period.
With digital coupons, it is possible to evaluate redemption in real time through an online interface for consulting statistics.
How the company dispenses coupons
An area dedicated to digital coupons is built on the company website.
The area may not be physically present on the same server, but be developed on a third-level domain e.g. goodisconto.companyname.com
re-directed to Neikos server. The area is customized graphically and aligned with the existing graphic coordination or created with a layout from scratch.
The company can dispense coupons to registered users based on the parameters of a questionnaire completed by the user, the fields of which are defined with the company.
The disbursement of coupons can be either massive or selective, that is, only to certain types of users (gender, age, city of residence, consumers of a certain product etc).
Once the campaign is activated, the vouchers will be immediately available to eligible people.
Main features of digital coupon
- Unique: the voucher is uniquely assigned to each individual registered user.
- Selective: vouchers can be issued selectively, that is, different vouchers to different users based on their profiles extracted from the registration questionnaires (gender, age, residence, consumption preferences etc)
- Secure: the voucher has the unique identification code and the beneficiary’s first and last name printed on it. This insures the company against repeat fraud.
- Versatile: the coupon can contain barcode or alphanumeric code and be used at selected franchises or large retailers.
Attributes of the coupon printed on the coupon
Coupon graphics: product image (or product family), face value of the coupon, rules and conditions of use for the purchaser, warnings for the retailer
Elements automatically added by the software: unique code (+ Bar code: EAN 128, alternative encodings e.g. EAN 8 or EAN13), payee’s first and last name, expiration date: dd/mm/yyyyy
If you are interested in developing digital coupons for your company please contact us