Benedetti Forastieri Guarrella, medical services catalog
The Benedetti Forastieri Guarrella practice has offered quality services in Dentistry and Orthodontics for three generations. Medical services catalog.
Customer
Studio odontoiatrico Benedetti Forastieri Guarrella
Intervention
Share on:
Medical services catalog
The Neikos Digital Agency intervention for the Benedetti Forastieri Guarrella dental practice aims to promote the medical services catalog and its activity in the territory through a simple and effective solution.
The strategic use of internet technology and web marketing gives the user a comprehensive view of the practice and the services and treatments it offers.
Established in the second half of the 1900s, today it is a modern and functional dental practice with a staff trained and competent in all areas of modern Dentistry.
The services offered range from prevention of various diseases: of the oral cavity, Pedodontics, Endodontics, Conservative Dentistry, Implantology and Prosthodontics, preventive and corrective orthodontic therapy. Wide range of aesthetic treatments to ensure the health and beauty of teeth, mouth and face.
Solution
The WordPress platform for the dental practice
Neikos Digital Agency’s work for the Benedetti Forastieri Guarrella studio began with the creation of a site dedicated to the Digital Smile Design service.
Digital Smile Design is an innovative digital tool which, through the use of specific software, allows the physician to obtain a virtual reconstruction of the completed work even before treatment begins.
Subsequently, a more comprehensive portal dedicated to the entire dental practice was designed and developed on the open source WordPress platform.
The responsive site is developed on the Neikos hosting service and is compatible with all devices, both fixed and mobile.
Through a dynamic and functional graphical interface, detailed tabs regarding the practice, staff, services, and treatments can be accessed.
These fact sheets are developed by paying special attention to stylistic research, images, and completeness of content, with the aim of providing the user with a comprehensive information picture through a neat and modern web design in line with the firm’s style.
Neikos promotion strategy:
SEO
Organic positioning obtained through SEO is the most effective tool of web marketingthanks to which it is possible to achieve visible and stable results over time in terms of increased traffic volume and user conversion.
For the site, Neikos Web Agency is implementing an SEO optimization campaign, which has so far included the following activities:
- Initial site and market analysis;
- Activating Search Console;
- Monitoring conversions on Google Analytics;
- Sitemap generation;
- SEO Plugin Installation and Configuration;
- Selection of keywords;
- Meta tag writing: title and description
- Inserting alt tags for images
- Content strategy activities
- Sending sitemap to Google search engine
Approach and tools used
– SEO optimization, Widgets for Google, Google Search Console, Sitemap.
-Content curation activities
-Creation of local Google business tab (Google My Business)
Connection and conversion
Through the services of Web Analytics we have implemented constant monitoring of user visits and behavior, analysis of browsing paths and keyword research to better understand the users themselves and their operations and thus be able to improve user experience and obtain satisfactory data in terms of increasing site visit traffic.