Ricette Stregate, the online cookbook Strega
Strega liqueur dessert recipes
Customer
Strega Alberti Benevento S.p.A.
Sector
Intervention
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Strega liqueur, one of the best known spirits in the Bel Paese !
With its unique and unmistakable flavor, it is used and appreciated by chefs, pastry chefs and ice cream makers all over the world to enrich their sweet creations.
Website WordPress
To honor the fame of one’s distillate, Strega Alberti Benevento entrusted Neikos Digital Agency the task of creating a new website, with the aim of offering its audience a constantly updated archive of the most famous recipes and sweet video recipes that count Strega liqueur among their ingredients.
Solution
For the fledgling project, Neikos web agency used the WordPress platform, designing and implementing an intuitive UX.
The administration interface is user friendly and allows the site owner to enter recipes very easily, based on predefined templates.
A contact form , through which users can submit their own recipes, and the ability to comment on those already posted, completed in the framework of the project, fostering audience engagement.
SEO Search Engine Positioning
Of fundamental importance for this type of website is the SEO strategy, aimed at getting each piece of content properly and quickly indexed as it is published.
The work includes all those activities aimed at increasing the volume of traffic the website receives from search engines:
- Installation and Configuration SEO Tools
- Selection of keywords
- Meta tag writing: title and description
Web marketing tools
- Market Analysis
- Search Console Activation
- Monitoring conversions on Google Analytics
- Monitoring positioning progress day by day using SEO Suite
Also for this new project, thanks to the Neikos Web Agency team, Strega Alberti has complied with the General Data Protection Regulation (GDPR) and adopted the SSL certificate to make the website secure and reliable for those browsing and for the personal information being processed.
It is important to minimize the risk of this data being intercepted and misused by third parties.