Biondi Abbigliamento fashion e-commerce site
Wordpress online shop for Biondi clothing.
Customer
Biondi sas di Biondi F. & C.
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Biondi – Clothing Ecommerce
Biondi Abbigliamento is a reference point you can’t do without if you want to enrich your wardrobe with women’s and men’s garments of quality, class and elegance. Their mission is to inspire the pursuit of beauty by offering the world’s best selection of designers: the best from trendy women’s and men’s fashion brands: clothing, shoes, accessories and handbags.
The Biondi store is a modern store of considerable size, located just outside the urban center of Castelleone di Suasa, with a history of more than 80 years that began back in 1930.
Today, Biondi is a stylish destination for those seeking excellence, hosting 50 of the most prestigious brands for Women and Men.
Ecommerce WordPress
Biondi Abbigliamento, entrusted Neikos Digital Agency with the task of creating a new website, setting the goal of offering users the opportunity to shop online for the best selection of men’s and women’s brands.
Solution
For the B2C ecommerce project, Neikos web agency used the WordPress platform, intervening with customizations. The administration interface is user friendly and allows the site owner to easily configure products, purchase options, manage orders and numerous other features.
The ecommerce Biondiabbigliamento.it through a simple interface designed to offer the user immediate paths of consultation and research, presents the different categories (men, women and outlet) to offer the user an immediate and intuitive way to search for the article also with the use of filters (brand, price, color, size). The item is displayed in data sheets that present its features, prices, and detailed pictures.
Responsive design, ensures an optimal user experience that makes the site compatible with all devices, both fixed and mobile.
Customers can shop by following an easy and intuitive process, paying for products with Credit Cards, Paypal, Bank Transfer and Payment on Delivery with pickup at the Store.
Communication and web marketing activities
To promote ecommerce in order to build its audience potentially interested in Biondi Abbigliamento’s products, the activities carried out were in detail:
SEO Search Engine Positioning
The work includes all those activities aimed at increasing the volume of traffic the website receives from search engines:
- Installation and Configuration SEO Tools
- Selection of keywords
- Meta tag writing: title and description
Web marketing tools
- Market Analysis
- Search Console Activation
- Monitoring conversions on Google Analytics
- Monitoring positioning progress day by day using SEO Suite
- Google Pay per Click advertising campaigns (search and display)
Social media marketing: Facebook and Instagram
- Design and consultancy to define a strategy for online positioning and presence
- Target audience research and selection
- Reporting and customer support
Neikos Digital Agency implemented a revamp of the Facebook and Instagram page “Biondi Abbigliamento” through targeted campaigns to launch ecommerce and campaigns Sales, Black friday and sale of F/W 20-21 Collections.
Strategic management of social channels has brought successful results and a significant increase in fans in just six months of operation.
The ecommerce of Biondi Clothing thanks to the team Neikos Web Agency, complied with the General Data Protection Regulation (GDPR) and adopted the SSL certificate to make the website safe and reliable for those who browse, where their sensitive information is shared for online payments or other personal information.
It is important to minimize the risk of this data being intercepted and misused by third parties.
The web solution for clothing ecommerce
The Biondiabbigliamento.it ecommerce made by Neikos Web Agency can be considered a typical solution, ideal for businesses that need to manage a large catalog and with different customizations.