Cimmino Tende, since 1980 custom made curtains product configurator
The evolution of online curtain sales: e-commerce and product configurator
Customer
Cimmino Tende
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Ecommerce for selling customized products that can be configured online
From a small artisan business, established in 1980, in the custom-made curtain industry, the Cimmino Tende business expanded and landed online, first on the most popular marketplaces, and then with its own e-commerce site.
The current challenge is to break out of the crowd and present its customers with products that are fully customizable online, so that it is the product that adapts to the customer’s need and not the other way around.
In 2021, Dante Cimmino decided to accept the challenge through a deep graphic/functional redesign of the e-commerce platform.
The restyling work was focused on two main objectives: optimizing the user experience, empowering the user to configure your own tent tailor-made yes in the smallest details, Displaying the price formation in real time, both in desktop and mobile; improve CRO (Conversion rate optimization), through the configuration and optimization of various tools on the e-commerce platform.
Solution
The product configurator
Cimmino Tende’s website offers the user, through a simple and intuitive layout, every aspect of the business and its offerings:
- Sale of products configurable online in the ecommerce platform dedicated to it;
- Wide product catalog: outdoor blinds, indoor blinds, mosquito nets and accessories;
- Automated management of shipments by linking the store with the GLS sell & send service
The web solution provided by Neikos Web Agency for CimminoTende is recommended for companies producing and distributing customizable products, which want to offer their potential customers the possibility to configure their product online, even on the move.