Digital Smile Design, Medical Service
Promotion of Digital Smile Design medical service.
Customer
Benedetti Forastieri Guarrella Dental Office
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Medical service promotion
Forastieri Guarella Dental Practice, located in Senigallia, turned to Neikos Digital Agency to create a site capable of promoting its Digital Smile Design medical service.
It is a digital tool, which allows the doctor to have the patient have a virtual reconstruction of the smile, even before treatment begins.
The platform for promoting a medical service
The website built on WordPress platform introduces the practice and professionals and pays special attention to the medical service of Digital Smile Design.
Analyzes in detail an overview of cases and techniques used for smile aesthetics and related benefits obtained from the treatments. The user can understand what the service consists of and the reasons for choosing to proceed with Digital Smile Design.
The aim, then, is to inform, create empathy and target the call to action, through phrases, links and buttons that prompt the user to seek initial contact with the dental practice.
Pages on the site call back to the sign-up form to book a no-obligation visit and request more information.
The first visit for Benedetti Forastieri Guarrella Dental Office is very important to empathize with the client and find a solution to improve facial aesthetics.
Solution
Promotion and web marketing
Neikos Digital Agency, in addition to creating the website with a responsive layout, set up a web marketing strategy for the Benedetti Forastieri Guarrella Dental Practice.
This strategy is especially channeled on the use of two tools: Google AdWords and Facebook.
Some services performed by Neikos were as follows:
- Consulting and strategic analysis for brand positioning;
- The management of the editorial and advertising plan.
This solution can be adopted by those clients who want to promote a service or product, without presenting the company’s entire range or know-how. The site is a solution conceived and designed to create conversions, focused on the goal of sales or promotion.