Falmar
Partition walls and office furniture
Customer
Falmar Project S.r.l.
Intervention
Share on:
For more than 30 years, Falmar has been designing and manufacturing partition walls, equipment and office furniture with a perfect balance of quality, functionality and contemporary design.
Established in the heart of the Pesaro furniture district in the Marche region of Italy, the company has a 6,000-square-meter production facility where every stage from production to quality control is taken care of in-house.
Experience gained over the years enables Falmar to offer complete solutions, accompanying architects and designers from the earliest concept stages to final installation.
Selected materials, prestigious finishes and attention to new technologies make it possible to meet the needs of a changing market and anticipate its requirements.
Falmar is UNI EN ISO 9001 certified and has always focused on sustainability, guaranteeing products that comply with environmental safety and health standards (class E1 for formaldehyde emission).
Solution
Design and sale of office furniture.
The falmar.it website adopts an essential and well-organized structure, divided into intuitive sections to guide the user to discover the company and its office furniture solutions.
The site was developed on the Word Press platform in three languages: Italian, English and French.
The main page presents the main sections horizontally and divided by category through a special drop-down menu.
The product catalog, divided into partitions and furniture, guides the reader to discover Falmar’s solutions for furnishing businesses, professional offices and communities.
In the achievements part, both standard and custom designs can be found, downloadable resources are available.
The site design is clean and professional, and the structure is modular and readable for easy navigation from both desktop and mobile devices.
Promotion strategy for Falmar
The falmar.it website was optimized through a series of SEO interventions to improve search engine visibility and user experience.
Technical SEO
Speed and performance: image compression, CSS/JS minification, use of CDNs, and attention to Core Web Vitals to improve user experience and ranking.
HTTPS and security: implementation of SSL protocol to ensure secure connections and increase visitor trust
Mobile-first & responsive design: responsive structure to support Google’s mobile-first indexing
Keyword research: in-depth analysis of keywords and optimization of texts
