Federarchitetti association portal
Information and services portal for freelance architects and engineers
Customer
FEDERARCHITETTI
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Portal of the National Association of Freelance Architects and Engineers
Federarchitetti is an “employer’s”trade union association, founded in Milan in 1963, which carries out various types of activities in the interest and for the protection of freelance architects and/or engineers by maintaining relations and relationships with all public and/or private institutions.
Federarchitetti, governed by a Statute and Regulations, is divided into territorial sections throughout the country, and is particularly active in Rome and Lazio, Milan and Lombardy, as well as in Emilia, Tuscany, Abruzzo, Campania, Calabria and Sicily. Membership in Federarchitetti is free and on a voluntary basis, and is open to architects and engineers who are predominantly and continuously self-employed.
Solution
Neikos Digital Agency sought to create a useful tool for architects’ professional activities, which can enable users to easily find the information they are looking for and simplify interactions with graphical interfaces and various features.
Web solutions and site redesign
Taking advantage of the potential provided by the WordPress platform, Neikos web agency carried out a restyling of the website, developed customized modules adapted to the client’s needs: custom graphic theme in colors, fonts and content.
Migrating content from the previous platform to the new CMS, she took care of thelayout of multimedia content for all pages of the website, bringing them up to the standards of accessibility and usability. Layout includes formatting hypertext, images, videos and setting the page “title” in order to improve search engine indexing for SEO ranking. Also dealt with the activation and configuration of plugins for managing banner ads.
Approach and tools used:
SEO – Search Engine Positioning
Neikos implemented an SEO optimization campaign for the Federarchitetti website, which includes the following activities:
- Initial site and market analysis
- Search Console Activation
- Monitoring conversions on Google Analytics
- Selection of keywords
- SEO Plugin installation for URL and metatag management
- URL and metatag page/main content configuration
- Meta tag rewriting: title and description
- Inserting alt tags for images
- Content strategy activities
- Objective key words/phrases analysis
WORDPRESS NEWSLETTER Set-up and customization
- Newsletter module installation
- Importing subscriber lists and templates
- Module Configuration and Sending Platform Settings(Sendgrid)
- Registration form creation and configuration
EMAIL FORM
- Importing and configuring forms for course/event registration
- Installation and configuration of completed forms archive system and import of previous database
PAGEFLIP
We have implemented a system that transforms a classic pdf document into an online “browseable,” ideal for browsing catalogs, brochures, magazines etc. The system automatically recognizes the connected device (pc, tablet, smartphone) using the most suitable display technology for each.
The Portal National Association of Freelance Architects and Engineers, thanks to the Neikos Web Agency team, has adapted to the General Data Protection Regulation (GDPR) and has adopted the
SSL certificate
to make the website secure and reliable for those who browse.
Web Solution for Professional Associations
The portal created by Neikos Web Agency can be considered a typical solution, ideal for professional associations, unions, and public or private facilities that need to communicate to an associated audience and deliver services to them.