IFT Ideal form team. Furniture design
For more than 50 years, Ideal Form Team, has collaborated with architects, designers and planners to bring to life design products made in Italy, synonymous with quality, elegance and durability.
Customer
I.F.T. Ideal Form Team s.r.l.
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IFT Ideal form team is a company in the Marche region of Italy that designs and manufactures home and office furniture. Founded in 1969 by Giorgio Geli in Monsano, in the province of Ancona for more than 50 years, he has collaborated with architects and designers to create furniture synonymous with quality, elegance and timeless beauty.
IFT Design is the brand of the home division and produces quality bookcases, desks, nightstands, tables, sofas, mirrors, coat racks and other furnishings made in Italy by skilled artisans. Book is the company’s signature product and was designed by Titti Fabiani in the late 1960s. Book is the bookcase of choice for architects and designers around the world. It is a project born many years ago, but still able to express a new and free way of composing a wall
Solution
“There is a living and dynamic relationship between form and function in the square.” It was from this simple concept that the Book was born in 1969 from the pencil of Titti Fabiani. Inspired by this vision, we designed and implemented the new website for Ideal Form Team. A digital space where you can discover the Book universe with its endless applications and dozens of color variations. The IFT design website was created in response to the need to reposition the company’s brand and online identity. In addition to the institutional pages telling the company’s mission and features, the visitor is presented with the complete catalog of both the Book and the Classic design line.
The website is designed and built on WordPress platform so that content can be easily updated. The objectives with the ultimate goal of:
- Enhance the company’s image on the Internet, emphasizing its history, design, and beautiful products.
- Organize site content logically and intuitively by highlighting the most relevant elements and to facilitate user navigation.
- Allow customers a pleasant and quick consultation with any device whether desktop or mobile.
- Create a multilingual product catalog that is easy to manage and update.
- Acquire know-how for future ecommerce.
IFT Design’s website has been adapted to the General Data Protection Regulation GDPRand has adopted an SSL certificate to make website browsing secure and reliable.
IFT website for home furnishings and supplies
The website created by Neikos for IFT can be considered a model solution, ideal for companies producing and distributing home furnishings and supplies.
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