LARA craft brewery, online beer shop
Craft agricultural microbrewery offering an online beer shop
Customer
Lara Microbrewery
Sector
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Online beer shop
Shop online beer! A passion for beer and a love of the land and territory turned a close-knit married couple into successful agricultural entrepreneurs in 1999.
“Craft beer from almost exclusively Sardinian ingredients.”
The main need on the part of the client was to be able to create, through the web, a virtual informational and commercial bridge, which could spread in the national territory the deep values of traditional Sardinian culture, strongly expressed in each beer brewed yes according to the Flemish tradition, but with typical and exclusive elements of the territory.
Classic beers, an expression of the creative personality of Gianni, the owner, but also wheat beers, an exaltation of Francesca’s all-female whimsy.
Solution
Ecommerce platform
Neikos Digital Agency has designed the right strategy and solution to allow the client, in complete autonomy, to manage every content of the site:
- institutional pages;
- sales network;
- product sheets;
- order management;
- Management of the special section devoted to the use of beer in cooking.
For this reason, he identified an open source cms platform, strongly customized by exclusive graphics that is characterized by the use of parallax, integrated with ecommerce module and tools for sharing on major social networks.
The site was developed on WordPress in two languages: Italian and English.
Neikos promotion strategy
Neikos Web Agency implemented a web marketing strategy for Lara Microbrewery through two key tools:
- SEO levers for organic positioning, with a focus on the craft beer sector;
- The creation and launch of a Facebook page dedicated to increasing the visibility of Lara Beer.