Lignano BoatShow
Design and implementation of advertising campaign for boat show
Customer
Lignano BoatShow
Sector
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Lignano BoatShow, boat show in Lignano Sabbiadoro
The Lignano Boat Show is the most important exhibition of small recreational boating in the upper Adriatic Sea. It is treturned in 2023 after a three-year forced stop, in two consecutive weekends dedicated entirely to the passion for the sea.
The event is organized and managed by the Noi Operatori Association of Aprilia Marittima with the cooperation of Lignano Sabbiadoro Gestioni SpA and the patronage of the City of Lignano Sabbiadoro.
Darsena Porto Vecchio, in Lignano Sabbiadoro, is hosting the exposition aimed at promoting small pleasure boats, a fast-growing sector within the Italian nautical market.
During the four-day fair, the public meets professionals and companies presenting boats, services, accessories and electronic equipment, as well as food stands and music.
Lignano BoatShow advertising campaign
The president of the Us Operators Association of Aprilia Marittima, has entrusted the following to Neikos Digital Agency the realization of an advertising campaign to promote the Lignano BoatShow.
Solution
The advertising campaign for the Lignano BoatShow was carried out after planning a strategy, setting goals and timing of activities. Its development included a range of activities, including:
Social media campaign
The social advertising campaign was carried out on Facebook e Instagram, after determining the tone of voice and drawing up an editorial plan with a publishing schedule. Our team was responsible for selecting photographs and images, creating graphics and writing text.
We also created a Facebook event, taking care of invitations, text, and images, and then monitoring attendance.
Social advertising planning and management
The strategic work of planning and managing advertisements on the Facebook channel (and the related Instagram and Audience Network) included the following activities:
– Defining the target audience, based on demographics, behaviors and contact information,
– ad management and choosing the type of ad format best suited to the marketing objective,
– Results-driven campaign calibration and cost optimization.
Copyright and creative writing
Copyright and creative writing activity was carried out on Social channels, in writing texts for the website and in writing press releases.
Bi-monthly publishing activities
Theeditorial activity, which we took care of over the two months leading up to the event, included creating an editorial plan and related Social posts, writing press releases and text for the website dedicated to the event.
Website update
Neikos Digital Agency updated the content of the website while maintaining consistent communication with other channels.
Contact with exhibitors
Our team was responsible for contacting the various exhibitors who participated in the fair to post specific information and updates.
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The advertising campaign created by Neikos for the Lignano Boat Show can be considered a model solution, ideal for events or fairs. For more information and a free consultation, contact us.