Martìca online shop
Women's clothing ecommerce site design and implementation
Customer
Martìca
Sector
Intervention
Share on:
Martìca is an all-female clothing store that offers its customers both chic and elegant as well as casual and comfortable, but always trendy, garments. Clothes, shoes, bags and accessories to curate the total look, with exclusive brands and handcrafted products made especially for Martìca.
It began as a traditional store, then turned to social selling during the pandemic period with posts, reels, and directs. Today, Martica has a large number of followers who follow Loretta Martinelli and her staff on a daily basis, in live social
Martìca’s outlets are located in Serra de’ Conti and downtown Senigallia. Since its opening, it has become a reference point for those who want to express their femininity by following new trends.
Solution
Martìca entrusted Neikos Digital Agency with the design and implementation of a website with online shop to allow its customers to purchase products wherever they are, facilitating orders that were previously placed solely on Facebook and Instagram Shop. The aim of the site is also to facilitate interaction with local users by providing an information service on the range in the store.
For the project, Neikos used the WordPress platform and the WooCommerce plugin. The simple, elegant design offers customers the ability to search and browse intuitively by selecting the desired category and refining the search with filters by brand, size, color, and price.
Responsive design makes the site compatible with all devices, both fixed and mobile, and ensures an optimal user experience.
The wishlist and waiting list features, as well as the linking of the Instagram and Facebook Shop to the site, enrich the user experience. Posts published on Martica’s social channels are also shown in real time on the website thanks to a data stream.
The WhatsApp web link allows for direct chat opening with Martìca, facilitating the customer should they need more information about sizes colors and availability.
The discount management system is designed to be able to apply discounts even on entire product categories, possibly being able to exclude some of them.
Payment can be made upon delivery, or by bank transfer or credit card/Paypal. The Paypal option also allows you to be able to choose the payment option in three installments.
If you have a business and are looking for a solution to manage a product catalog with different customizations for your new ecommerce, contact us for a free consultation.
Â