Mathai, product site
Handcrafted lamps made with the Thai technique of illuminated soap carving.
Product site: handmade lamps
Neikos Digital Agency, to market a new brand signed Mathai by Morbidelli Matteo, has created a product site.
Mathai is in fact a new brand that makes special handcrafted lamps.
Mathai lamps are born from the mastery of artistic soap carving with a single knife (an ancient traditional technique from the north of the Ancient Kingdom of Siam, modern-day Thailand), combined with Made in Italy craftsmanship and technology.
The carved soaps are in fact enhanced by a light source placed in the center and protected by a special case accepted as an industrial patent by Wipo.
These lamps offer benefits in chromotherapy and aromatherapy, for a focus on decor that is no longer just aesthetic, but also aimed at well-being.
Solution
The technique of storytelling
With a responsive layout and thus comfortably navigable from any device and parallax navigation, the website is created using the storytelling technique. It does indeed tell a story.
It starts with an emotional video, where the following are shown:
- the characteristics of the product and its special features
- its uses
- the beneficial properties, leading to the product for sale and the ability to purchase it.
Also of interest is the inclusion of a small final questionnaire to allow for feedback on a product now entering the market.
Activities carried out for promotion included press office operations, Pr and social media marketing.
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Site, landing page or product site
A solution for those who need a site, a product site to market a new item or service.
Product sites are very effective in focusing the user’s attention on the benefits, strengths, and features of the advertised product or service.
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