Procter & Gamble – Mastrolindo, online detergent catalog.
Mastrolindo brand site. Online detergent catalog.
Online catalog of household cleaning detergents
Procter & Gamble, established in 1837, is now a leading multinational research, manufacturing and marketing company for consumer goods, detergents, cosmetics, fragrances and pharmaceuticals.
It operates in more than 160 countries with 300 brands, 22 of which exceed $1 billion in sales.
It has 140 manufacturing plants, 25 research centers and more than 140,000 employees worldwide, with annual sales of about $68 billion.
P&G has had a presence in Italy since 1956, employing about 4200 people.
Solution
The active window on Procter & Gamble – Mastrolindo
The company requested to design and create a site that would be an always-on window to the Mastrolindo world, useful and at the same time enjoyable.
In a little over three months, Neikos Digital Agency completed, to the great satisfaction of the client, a complex and articulated production; a lot of experimentation, technical and graphic innovations to arrive at a very interesting result in terms of quality, interactivity, compatibility and service to the reader.
The Mastrolindo site offers visitors a comprehensive view:
- presents the full range of detergents, engaging navigators at every screen
- Traces its adventure with videos and historical spots
- Suggests the correct use of products, always seeking playful complicity from users
- An integral element of the site is the multimedia area, with nice Wallpapers and the fun
Mastrolindo game.
An integral element of the site is the multimedia area, with nice Wallpapers and the fun Mastrolindo game.
The structure of the Mastrolindo site
Institutional part: brand history, range evolution and growth.
Product catalog: the range, detailed product sheets, packshot, usage tips.
Usage tips: interactive map for finding the correct detergent based on different types of environments and surfaces to be cleaned.
Multimedia: interactive desktop, Mastrolindo game.
Promotions and contests: supporting information area.
Contact area: area to request information, request samples, help information contests and promotions.
Cross brand: Mastrolindo auto.
The web solution and the results achieved
Mastrolindo is a site characterized by strong interactivity, perfectly in line with the shiny, colorful and full of dynamism world that has accompanied the legendary Housekeeping Genius since 1977.
The Web showcase has been a true all-around communication tool that succeeds in:
- inform
- intrigue
- stimulate
- engage the user by playfully and somewhat magically presenting the brand on the web channel.