Strega Mixology, brand events online
Brand events online. The communication of events through the web
Customer
Strega Alberti Benevento SpA
Intervention
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The event and the web solution
Premio Strega Mixology, is an exclusive competition aimed at the most talented Italian bartenders and barlady, reaches its 4th edition and Strega Alberti renews its partnership with Neikos Digital Agency, entrusting us with the creation of a new site for online event communication.
An event site, which surpasses the “one page” of previous editions, capable of guiding users to discover the protagonists of the event and the many related events.
A site that activates a focus on the event by informing followers about how to participate and events related to it; calendaring and geolocating the individual initiatives that comprise it so as to amplify coverage of the event. From a creative point of view, great space is given to images, bold colors, immediate content and a pleasant user experience, intended for an audience of fans of all ages.
Literature and cocktails
Strega Alberti, is a confectionery industry founded in 1860, known for producing the very famous liqueur and for being the promoter of the well-known literary prize. Strega Mixology is a contest aimed at Italy’s most talented bartender and barlady.
Strega will award a cocktail recipe that best interprets the unmistakable taste of its liqueur in its connection with literature, inspired by one of the 71 winning books from past editions of the Strega Prize.
Solution
A web-based solution for event management
- Offer brands and companies a solution for interacting with their followers;
- Collecting entries for a sweepstakes;
- Bringing brands closer to consumers;
- Multiple events in different geolocated locations;
- Calendar and registration for events, master classes, promotional tours;
- Enhancement of a brand and product through a contest and communication of online brand events.
For more information and a free quote fill out our contact form.