Winecru.it, online wine shop
Online wine shop. The ecommerce platform. Wine sales, champagne
Customer
Winecru.it
Sector
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Online wine shop, wine and champagne sale
Winecru.it is anonline wine shop, created specifically for wine enthusiasts in the luxury premium segment. Thanks to the ecommerce platform, the online wine shop is dedicated to the sale of wines and champagnes. Only top wines from exceptional vintages, available for purchase online.
Neikos Digital Agency designed and developed Magento-based ecommerce platform usable in two languages: Italian and English.
Winecru.co.uk offers users a showcase of products selected from the best Italian and French brands.
The need is to provide potential customers with a “user friendly” platform with a simple and intuitive interface, capable of guiding the visitor through the product selection to the purchase process. It also offers downloadable virtual goods, namely tickets to events and tastings open to the public.
Solution
The ecommerce platform on Magento
Winecru.it is a multimedia catalog of wines and champagnes, including the most famous Italian and French labels. The responsive design allows the site to be enjoyed from any device, both fixed and mobile.
Neikos professional hosting services ensure fast browsing and proper site management and maintenance. Thanks to SSL encryption then, maximum security of transactions is guaranteed, as well as protection of users’ privacy and sensitive data.
Through training in the start-up phase and consulting aimed at efficient results-oriented management, Neikos Web Agency supports and assists the client.
Neikos Digital Agency promotion strategy
Newsletter
- Activation of MailChimp professional newsletter to notify customers of new products and offers.
SEO
For the online wine shop, Neikos Web Agency is studying an SEO optimization strategy aimed at increasing the flow of visits to the site:
- Initial market and competitive analysis
- Search Console activation: monitoring search appearance and traffic, indexing and Google crawling
- Monitoring site, user behavior, goals and conversions with Google Analytics
- XML sitemap generation ita/eng
- SEO Plugin installation and configuration for creating custom templates related to meta title and meta description
- Creating metadata structure for categories and products
- Sending sitemap to Google search engine (ita/eng)
- Selection of keywords for each product category
- Inserting alt tags for images
- Feed generation for marketplace placement
- SEO Copywriting: content writing with elements of optimization