{"id":17678,"date":"2020-04-20T18:40:30","date_gmt":"2020-04-20T16:40:30","guid":{"rendered":"https:\/\/neikos.it\/2020\/04\/20\/how-to-increase-the-sales-of-your-online-shop\/"},"modified":"2023-11-30T17:32:32","modified_gmt":"2023-11-30T16:32:32","slug":"how-to-increase-the-sales-of-your-online-shop","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2020\/04\/20\/how-to-increase-the-sales-of-your-online-shop\/","title":{"rendered":"How to increase the sales of your online shop?"},"content":{"rendered":"<h2>What is a must-have in your online store?<\/h2>\n<p>An <a href=\"https:\/\/neikos.it\/en\/prodotti\/ecommerce-development\/\">ecommerce<\/a> is primarily a catalog, so its main function is to present all product information to potential customers and give them the opportunity to purchase them online.<\/p>\n<h3 style=\"text-align: left;\"><em>Enhance your ecommerce <\/em><em>To increase your sales!<\/em><\/h3>\n<p>Give users a good reason to <strong>buy on your site, and to boost your online shop sales,<\/strong> 4 things can definitely not be missed:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>USABILITY<\/strong><br \/>\n<\/span><\/span>Usability in ecommerce sites is of particular importance, as a fast and intuitive site helps users have a <strong>good shopping experience<\/strong>. If a user cannot navigate the catalog, he or she will get tired or feel unreassured.<\/p>\n<p>Make your online store accessible from any device and allow purchases without registration.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>HELP GOOGLE TO HELP YOU! <\/strong><br \/>\nYour product descriptions are shown in Google&#8217;s search results, and it is the second thing users look at before they click a link, so it is important to curate each product description with <strong>well-structured titles and detailed descriptions<\/strong>.<br \/>\nThe use of the <a href=\"https:\/\/neikos.it\/en\/2017\/09\/19\/network-security-protecting-a-website-with-an-ssl-certificate\/\">SSL certificate<\/a>, which is recognized by the green padlock symbol, increases user confidence in a secure site that is protected from outside influences, increases brand reputation and company image, and results in better Google rankings resulting in increased visibility and SSL-certified accesses.<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>BUILDS USER LOYALTY<\/strong><br \/>\nthrough an efficient <a href=\"https:\/\/neikos.it\/en\/prodotti\/web-marketing\/email-marketing\/\">newsletter<\/a> service with news and promotions and business conditions for him (free shipping, exclusive coupon codes)<\/span><\/span>&nbsp;<\/li>\n<li><strong>SOCIAL ECOMMERCE<\/strong><span style=\"font-weight: 400;\"><br \/>\nCreate a <strong>showcase for your products<\/strong>, on the most used social media. This will help your users make a purchase of a particular product quickly and easily.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t know how to do it? We will help you <\/span><a href=\"https:\/\/neikos.it\/en\/contact-and-quote-requests\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a must-have in your online store? An ecommerce is primarily a catalog, so its main function is to present all product information to potential customers and give them the opportunity to purchase them online. Enhance your ecommerce To increase your sales! Give users a good reason to buy on your site, and to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[381],"tags":[385,398,389,379,380,404],"class_list":["post-17678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-en","tag-ecommerce-en","tag-ecommerce-sites","tag-engine-positioning","tag-newsletter-en","tag-social-media-marketing-en","tag-ssl-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17678"}],"version-history":[{"count":2,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17678\/revisions"}],"predecessor-version":[{"id":18221,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17678\/revisions\/18221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/16527"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}