{"id":17698,"date":"2020-05-22T16:23:45","date_gmt":"2020-05-22T14:23:45","guid":{"rendered":"https:\/\/neikos.it\/2020\/05\/22\/the-spread-of-food-ecommerce-in-italy\/"},"modified":"2023-11-09T16:53:30","modified_gmt":"2023-11-09T15:53:30","slug":"the-spread-of-food-ecommerce-in-italy","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2020\/05\/22\/the-spread-of-food-ecommerce-in-italy\/","title":{"rendered":"The spread of food ecommerce in Italy"},"content":{"rendered":"

Food ecommerce in Italy:<\/h2>\n

9 million Italians buy groceries online<\/span><\/em><\/h3>\n

Online purchasing of all kinds of goods is a widespread practice all over the world, but when it comes to the food sector, one often encounters very different data than one would have expected.
\n<\/span>Foodecommerce<\/a> in Italy, in particular, is growing.<\/span> According to the Netcomm-Tuttofood<\/a> study on ecommerce for Food & Grocery: in one year, the sector grew by 42 percent, spending 1.6 billion euros. <\/span>The study shows that grocery has the highest purchase frequencies compared to the entire ecommerce industry, averaging close to seven purchases over the past 12 months.
\nOne in three Italians have thus purchased food or beverages online over the past year, relying mainly on feedback acquired through reviews (in 30.3 percent of cases), from brand websites (25.5 percent) and marketplaces (24.8 percent).<\/span><\/p>\n

The advantages of opening a food e-commerce<\/span><\/h4>\n

According to the results of surveys conducted by <\/span>
\n Casaleggio Associati<\/span>
\n<\/a> there are numerous companies in the food sector that have decided to employ the Internet as a sales channel to build customer loyalty. <\/span>Among the benefits found, the main ones are definitely:<\/span><\/p>\n