{"id":17727,"date":"2020-07-16T18:44:54","date_gmt":"2020-07-16T16:44:54","guid":{"rendered":"https:\/\/neikos.it\/2020\/07\/16\/the-characteristics-of-a-winning-website\/"},"modified":"2023-11-30T15:27:39","modified_gmt":"2023-11-30T14:27:39","slug":"the-characteristics-of-a-winning-website","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2020\/07\/16\/the-characteristics-of-a-winning-website\/","title":{"rendered":"The characteristics of a winning website"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">What are the characteristics of a winning website?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The goal of a <a href=\"https:\/\/neikos.it\/en\/prodotti\/realizzazione-siti-web-benevento-senigallia\/\">website<\/a> is to introduce the company and convince people to choose its products or services. The <strong>success of a Web site<\/strong> lies in the way this presentation is made-every element of the site must <strong>be useful to those who browse it and convince the user<\/strong> to return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>A site is a virtual storefront<\/strong> and as such should represent the best of your business and be easily usable by the customer.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The characteristics of a winning website:<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Having <strong>visibility<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Offer solutions to user needs<\/span><\/li>\n<li>Respect brand identity and corporate values<\/li>\n<li><strong>Intuitive graphics<\/strong> that are consistent and recognizable to the loyal customer<\/li>\n<li><span style=\"font-weight: 400;\">Curated content that is always up-to-date<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Be <strong>adaptable to all devices<\/strong><\/span><\/li>\n<li>Loading speed<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, it is essential that your site does not lose visitors, but rather acquires more and more visitors over time, presenting itself <strong>pleasant in appearance, easy to use<\/strong> with any device and with all the information the user needs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Objectives of the site<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before planning to build a site let us ask ourselves a few questions, first of all: what is its purpose? The Web site must communicate in an immediate way what the company is about and what target customers it addresses. <\/span><span style=\"font-weight: 400;\">We will give precedence in this to certain factors such as:<\/span><\/p>\n<ul>\n<li>Good <a href=\"https:\/\/neikos.it\/en\/prodotti\/web-marketing\/engine-positioning-seo\/\">positioning<\/a><\/li>\n<li><span style=\"font-weight: 400;\">A <strong>simple user friendly structure<\/strong><\/span><\/li>\n<li>Impressive graphics, but without exaggeration<\/li>\n<li>A potential call to the point of sale<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A targeted <a href=\"https:\/\/neikos.it\/en\/prodotti\/social-media-marketing\/\">social media<\/a> <strong>marketing strategy<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/neikos.it\/en\/prodotti\/web-marketing\/engine-positioning-seo\/\">Good positioning<\/a>, a key element of a project, requires knowing how to write &#8220;clean&#8221; code, with proper placement of tags and keywords, as well as text drafting:<\/span><\/p>\n<ol>\n<li>Simple<\/li>\n<li>Original<\/li>\n<li><span style=\"font-weight: 400;\">Pleasant to read<\/span><\/li>\n<li>That it reflects the themes addressed.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Texts are our online voice, along with images are a means by which we communicate our message to those who visit our site and thus to the potential customer\/buyer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Simple structure clear messages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The<strong> messages must be clear and precise<\/strong>, as it can certainly be penalizing and may lead the user to not understand what we are talking about and what the topic of our site is. Clarity and accuracy, making content easily accessible, otherwise the user will be prompted to leave the page. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The <strong>simple structure<\/strong> of a site therefore is one of the features we must demand because it is not synonymous with inability; on the contrary, it is synonymous with being clear about what you want to achieve with the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hard-to-find site will soon be abandoned: never forget that in just a few clicks a customer will find elsewhere what he cannot and cannot find from you so you must make sure that the user the moment he enters your site can say, &#8220;I&#8217;m in the right place!&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Captivating images <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The features of a website encompass several aspects, the aesthetic aspect certainly plays an important role, since<strong> a<\/strong><\/span><span style=\"font-weight: 400;\"><strong>tthrough an image one communicates<\/strong>, even unconsciously, more than through a few paragraphs of text. Image strikes the eye and determines what is the first impact a visitor has on your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The web project must speak to the people who visit it, and if content and functionality are important, so is the appearance since in business &#8220;the clothes make the man.&#8221; <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Each page must turn out the right mix of text and images-the<\/strong> latter, if overpowering, distract the visitor&#8217;s attention. On the other hand, if there are too many words, the risk is to bore and thus not attract the potential contact.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facilitating the visitor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The visitor, potential customer, must feel immediately at ease and have all the tools at hand to get his or her answers easily and naturally, until we achieve what will be our first major goal: <strong>establishing contact with our potential customer<\/strong>. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The optimal result is achieved by balancing the right elements but above all by not being afraid to &#8220;narrow the field&#8221; by targeting only a certain niche of people. Specialization is a trump card: the more you become a benchmark for your area of expertise, the more people will not need to compare or look for cheaper alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The navigation interface should be easy and intuitive, the <strong>design user friendly<\/strong> to make it easier for people to move from page to page and within the menu. Clearly, if users do not find what they are looking for quickly and easily, they will leave your site and go elsewhere to find what they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, for a website to count itself among those <a href=\"https:\/\/neikos.it\/en\/2016\/01\/13\/being-first-on-search-engines\/\">favored by Google<\/a> and acclaimed by the public, it must be responsive and thus <strong>adaptable to any type of mobile device, including tablets and smartphones <\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The features of a website are many and all important, and it is a good idea to check that your site meets as closely as possible what is described. <strong>A good website must be <a href=\"https:\/\/neikos.it\/en\/prodotti\/web-marketing\/updates-and-web-management\/\">up-to-date<\/a><\/strong>; content is the beating heart of a website, what keeps it alive and feeds it day after day.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Are you considering making a new site?<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Are you undecided and need clarification of any kind without any commitment?<\/span><\/i><\/h4>\n<h4><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/neikos.it\/en\/contact-and-quote-requests\/\">Contact<\/a> us and explain what your needs are. We will get back to you as soon as possible.<\/span><\/i><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>What are the characteristics of a winning website? The goal of a website is to introduce the company and convince people to choose its products or services. The success of a Web site lies in the way this presentation is made-every element of the site must be useful to those who browse it and convince [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16917,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[382,386,415,387,377,411],"tags":[455,419,436,424,456,437,433],"class_list":["post-17727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sites-and-web-apps","category-social-network-en","category-technology-internet","category-useful-info","category-web-marketing-news","tag-positioning","tag-seo-en","tag-sitiweb-en","tag-user-experience-en","tag-userfriendly-en","tag-website-en","tag-websites"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17727"}],"version-history":[{"count":2,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17727\/revisions"}],"predecessor-version":[{"id":18213,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17727\/revisions\/18213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/16917"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}