{"id":17735,"date":"2018-12-11T10:55:18","date_gmt":"2018-12-11T09:55:18","guid":{"rendered":"https:\/\/neikos.it\/2018\/12\/11\/seo-on-google-description-returns-to-160-characters\/"},"modified":"2023-11-30T17:34:55","modified_gmt":"2023-11-30T16:34:55","slug":"seo-on-google-description-returns-to-160-characters","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2018\/12\/11\/seo-on-google-description-returns-to-160-characters\/","title":{"rendered":"SEO on Google. Description returns to 160 characters"},"content":{"rendered":"

Google, as the undisputed leader in global search, sets the rules for indexing a website<\/strong>, and for that reason, you need to stay abreast of the times and adapt to changes in its algorithm in order not to lose competitiveness in your online business.
\nEach website, in fact, should be analyzed in detail to measure its search engine ranking and check, through special platforms,\u00a0 whether it is indexed properly.
\nIt is important to follow precise guidelines to increase visibility and not lose positions<\/strong>, whether launching a new digital project, ecommerce\u00a0 or maintaining a website.<\/p>\n

Google’s algorithm update<\/h2>\n

Over the years, Google’s algorithm has changed its settings several times.
\nGoogle’s changes are due to the large number of content and searches that require more precision in results.
\nIn December 2017, Google had stipulated that the maximum number of characters shown in the snippet meta description, should be a maximum of 320 characters long. But to date, a step back has been taken and the meta description has returned to the traditional 160 characters, as it was previously.\u00a0 Therefore, it is recommended that the website be adjusted to the new search engine layout.<\/p>\n

The importance of meta descriptions<\/h3>\n

The meta description is an html tag not visible on web pages, but in Google searches by users.<\/p>\n

Taking our site into consideration, we show an example of a snippet:<\/p>\n

\"\"<\/p>\n

The meta description appears in the search snippet along with the:<\/p>\n