{"id":17745,"date":"2016-01-04T12:29:33","date_gmt":"2016-01-04T11:29:33","guid":{"rendered":"https:\/\/neikos.it\/2016\/01\/04\/what-is-a-digital-agency\/"},"modified":"2023-12-01T18:00:07","modified_gmt":"2023-12-01T17:00:07","slug":"what-is-a-digital-agency","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2016\/01\/04\/what-is-a-digital-agency\/","title":{"rendered":"What is a digital agency?"},"content":{"rendered":"

We are a digital agency<\/h2>\n

When we say that Neikos is a digital agency<\/em>,<\/strong> we mean that we are specialists <\/strong>in digital communication<\/strong>.<\/p>\n

The meaning of the term digital<\/h3>\n

“Digital<\/em>” is a term that is often used as a qualifying adjective, of a reality characterized by the presence of the Internet, tablets and smartphones.<\/p>\n

Digital native, immigrant, divide, inclusion<\/h4>\n

For example, we talk about digital native <\/em><\/strong>to identify a person who has been in contact with digital media since birth.
\nHis learning style will be nonlinear, but multitasking, with communication predisposed to sharing and sharing.
\nOn the other hand, the digital immigrant <\/em><\/strong>is one who was trained in an environment characterized by traditional analog media, and then became familiar with digital technologies.
\nThis generation gap reflects the gap that is called the digital divide<\/em><\/strong>, the disparity, that is, between different countries and populations, of access to the Internet and the purchase of computing devices.
\nIn antithesis to this reality, there is instead the digital inclusion<\/em><\/strong>, which is the process tending to facilitate access to the benefits of (information and communication) technology, by those individuals at risk of being excluded from it.<\/p>\n

Digital marketing<\/h4>\n

We talk about digital marketing<\/em><\/strong><\/a> to refer to the set of marketing strategies that make use of the Internet and devices (i.e., electronic devices)<\/span>.<\/p>\n