{"id":17748,"date":"2015-10-29T16:48:05","date_gmt":"2015-10-29T15:48:05","guid":{"rendered":"https:\/\/neikos.it\/2015\/10\/29\/what-a-newsletter-is-for-and-why-it-works\/"},"modified":"2023-11-09T17:01:21","modified_gmt":"2023-11-09T16:01:21","slug":"what-a-newsletter-is-for-and-why-it-works","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2015\/10\/29\/what-a-newsletter-is-for-and-why-it-works\/","title":{"rendered":"What a newsletter is for and why it works"},"content":{"rendered":"<h4>So many customers, or people who know you, have passed through your business, visited your website.<\/h4>\n<p>How do you inform them about the new promotion going on, the latest arrivals in the store, the work you have done recently?<br \/>\nOne system that works is the<strong>use of a newsletter<\/strong>.<\/p>\n<h3>Because:<\/h3>\n<ul>\n<li>you inform them<\/li>\n<li>update them<\/li>\n<li>promote your services<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2487\" src=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/09\/iris-newsletter.jpg\" alt=\"iris-newsletter\" width=\"800\" height=\"217\"><\/p>\n<h3>Why invest in a newsletter service?<\/h3>\n<p><strong><br \/>\nBecause a newsletter is not just an email.<\/strong><\/p>\n<ul>\n<li>A newsletter has graphics with greater appeal than a simple email<\/li>\n<li>Has structured elements for the main call to action, but also for secondary actions<\/li>\n<li>Iris newsletter offers statistical data by individual newsletter<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2473\" src=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/10\/statistiche.jpg\" alt=\"statistics\" width=\"362\" height=\"401\" srcset=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/10\/statistiche.jpg 809w, https:\/\/neikos.it\/wp-content\/uploads\/2015\/10\/statistiche-451x500.jpg 451w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/p>\n<h3>The importance of statistics for a newsletter<\/h3>\n<p>Let&#8217;s take a practical example. Assume we are sending a business proposal to prospects whose interest we are not yet certain of.<\/p>\n<p>From <strong>reading the statistics<\/strong>, we will have a way to understand the sensitivity of recipients on some products or proposals versus others and the interest of some specific individuals, who can be contacted back to try to learn more.<\/p>\n<p><strong>Winning over a new customer<\/strong> basically starts with taking an interest in him and satisfying his interests.<\/p>\n<blockquote>\n<h4>Neikos offers you a newsletter service called IRIS.<\/h4>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A newsletter is not just an email. Inform customers, promote your products, and have statistical data to maximize results<\/p>\n","protected":false},"author":2,"featured_media":15433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[387],"tags":[475,379],"class_list":["post-17748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-internet","tag-iris-newsletter-en","tag-newsletter-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17748"}],"version-history":[{"count":1,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17748\/revisions"}],"predecessor-version":[{"id":17750,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17748\/revisions\/17750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15433"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}