{"id":17751,"date":"2015-12-17T15:52:35","date_gmt":"2015-12-17T14:52:35","guid":{"rendered":"https:\/\/neikos.it\/2015\/12\/17\/christmas-shopping-trends-in-italy\/"},"modified":"2023-11-09T17:01:20","modified_gmt":"2023-11-09T16:01:20","slug":"christmas-shopping-trends-in-italy","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2015\/12\/17\/christmas-shopping-trends-in-italy\/","title":{"rendered":"Christmas shopping trends in Italy"},"content":{"rendered":"<p>Christmas is near and, as is now well known, many people use technology for <strong>Christmas shopping<\/strong>.<\/p>\n<p>We want to analyze with you an<strong>infographic made by Google<\/strong>, which during November 2015, conducted research to investigate the main queries of online shopping in Italy and the <strong>behavior of users on the Internet<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2850 size-full\" src=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/1.jpg\" alt=\"Christmas shopping trends in Italy\" width=\"929\" height=\"517\" srcset=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/1.jpg 929w, https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/1-898x500.jpg 898w, https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/1-768x427.jpg 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<p>The result was that Italians mainly searched for: <strong>clothing<\/strong>,<strong> accessories<\/strong>, <strong>technology<\/strong>, <strong>often<\/strong> using <strong>a smartphone<\/strong> to find inspiration.<\/p>\n<p><strong>What does this mean?<\/strong><\/p>\n<ul>\n<li>That browsing is increasingly mobile.<\/li>\n<li>That even if you buy in-store, you surf the web to look for ideas, read opinions, compare features and prices.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2849 size-full\" src=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/2.jpg\" alt=\"Global shopping data\" width=\"1112\" height=\"317\" srcset=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/2.jpg 1112w, https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/2-1024x292.jpg 1024w, https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/2-768x219.jpg 768w\" sizes=\"auto, (max-width: 1112px) 100vw, 1112px\" \/><\/p>\n<h3>An interesting perspective<\/h3>\n<p>Another parameter we find interesting is this <strong>55%:<\/strong> that is, the % of online <strong>shoppers who made purchases on international ecommerce<\/strong>.<\/p>\n<p>An audience already sensitive to e-commerce, who opted to purchase in foreign markets because they found better services or offers.<\/p>\n<p>One would think, that by improving customer service, logistics, warehousing,<strong> that 55 percent is an audience that could be easily transferred to Italian ecommerce<\/strong>.<\/p>\n<h3>What we can do<\/h3>\n<p>Relax, enjoy these family holidays. And if you don&#8217;t yet have an <strong>online shop<\/strong> and are interested in having one or in improving the ecommerce you already have, in the new year <strong>we can make a no-obligation appointment<\/strong> to talk about <strong>possible prospects<\/strong> for your business.<\/p>\n<h3><a title=\"contacts\" href=\"https:\/\/neikos.it\/en\/contact-and-quote-requests\/\">&gt; Contact us<\/a><\/h3>\n<h4>&gt; <a href=\"https:\/\/neikos.it\/wp-content\/uploads\/2015\/12\/dd07d_Tendenze-dello-shopping-natalizio_2015.pdf\" target=\"_blank\" rel=\"noopener\">Download Google infographic<br \/>\n<\/a><\/h4>\n<p><a href=\"https:\/\/neikos.it\/en\/\" target=\"_blank\" rel=\"noopener\">#Neikos<\/a> <a href=\"https:\/\/www.facebook.com\/Neikos.digital.agency\" target=\"_blank\" rel=\"noopener\">#digitalagency<\/a> <a href=\"https:\/\/it.wikipedia.org\/wiki\/Web_agency\" target=\"_blank\" rel=\"noopener\">#webagency<\/a> <a href=\"https:\/\/www.google.it\/maps\/place\/Benevento+BN\/@41.1229552,14.7376702,13z\/data=!3m1!4b1!4m2!3m1!1s0x133a3a7405da8735:0x7f50bb2a17dc7df9\" target=\"_blank\" rel=\"noopener\">#benevento<\/a> <a href=\"https:\/\/www.google.it\/maps\/place\/Senigallia+AN\/@43.7205855,13.1783636,13z\/data=!3m1!4b1!4m2!3m1!1s0x132d737022d673ad:0x5f18682279f5f46f\" target=\"_blank\" rel=\"noopener\">#senigallia<\/a> <a href=\"https:\/\/www.google.it\/maps\/place\/Ancona\/@43.5821286,13.4367864,12z\/data=!3m1!4b1!4m2!3m1!1s0x132d802a2447a9c3:0xfad5680543fc5ac\" target=\"_blank\" rel=\"noopener\">#ancona<\/a> <a href=\"https:\/\/www.google.it\/maps\/place\/Marche\/@43.3271577,12.4904699,9z\/data=!3m1!4b1!4m2!3m1!1s0x132d7fbb94227e3d:0x4b1674874c3a60d1\" target=\"_blank\" rel=\"noopener\">#marche<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is near and, as is now well known, many people use technology for Christmas shopping. Google conducted a survey on the main queries of online shopping in Italy and user behavior on the Internet.<\/p>\n","protected":false},"author":2,"featured_media":15471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[382],"tags":[478,398,477,427],"class_list":["post-17751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-christmas","tag-ecommerce-sites","tag-internet-en","tag-online-shopping"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17751"}],"version-history":[{"count":1,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17751\/revisions"}],"predecessor-version":[{"id":17753,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17751\/revisions\/17753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15471"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}