{"id":17755,"date":"2016-02-12T10:34:31","date_gmt":"2016-02-12T09:34:31","guid":{"rendered":"https:\/\/neikos.it\/2016\/02\/12\/why-not-run-an-adwords-campaign-yourself\/"},"modified":"2023-11-09T17:01:19","modified_gmt":"2023-11-09T16:01:19","slug":"why-not-run-an-adwords-campaign-yourself","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2016\/02\/12\/why-not-run-an-adwords-campaign-yourself\/","title":{"rendered":"Why not run an AdWords campaign yourself"},"content":{"rendered":"
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You have a business and a website, you want to reach new customers, increase conversions, you understand the value of Adwords campaigns<\/strong>, and you are thinking about not relying on a professional, but managing the campaigns yourself to limit your budget.<\/p>\n<\/div>\n

But do you really think you will save money by doing it yourself?<\/h3>\n

If you are inexperienced, running DIY campaigns could mean enriching Google, spending your budget very quickly and without results.<\/p>\n

How an AdWords campaign works<\/h3>\n
To get good results, you have to study the tool<\/strong>, identify the right <\/strong> keywords and<\/strong> ads <\/strong>for Google Search<\/strong> or graphic layouts<\/strong> for Google Display<\/strong> ads, calibrate the campaign, analyzing<\/strong> the results often and making changes.<\/div>\n
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Probably, afteractivating an AdWords campaign<\/strong>, traffic will increase and Google Analytics<\/strong> will record traffic spikes.<\/div>\n
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But one of the aspects that must be given due consideration is conversions<\/strong>, that is, the transition of user to customer.<\/p>\n<\/div>\n

How to build a good AdWords campaign<\/h2>\n
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A good AdWords campaign, must have features that are considered useful by Google, resulting in higher scores and, consequently, lower costs per click.<\/p>\n

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  • Relevant ads<\/strong>, that is, there must be correlation of the keyword as much with respect to the ads as to the search terms used by users<\/li>\n
  • A quality landing page<\/strong>, i.e., the one to which the AdWords ad links, which should help the user find the information he or she is looking for<\/li>\n
  • quality and relevant text<\/strong>, be easily navigable<\/strong>, have fast loading times<\/strong>, be transparent<\/strong> about the nature of your business, to how the site interacts with a visitor’s computer<\/li>\n<\/ul>\n
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    Information taken from the presentation by Hal Varian<\/strong>, Google Chief Economist<\/em>, in which he explains how the auction by which Google decides ad placement and pricing works.<\/div>\n
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