{"id":17766,"date":"2015-11-20T12:44:10","date_gmt":"2015-11-20T11:44:10","guid":{"rendered":"https:\/\/neikos.it\/2015\/11\/20\/because-web-doesnt-mean-showcase-site\/"},"modified":"2023-11-09T17:01:21","modified_gmt":"2023-11-09T16:01:21","slug":"because-web-doesnt-mean-showcase-site","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2015\/11\/20\/because-web-doesnt-mean-showcase-site\/","title":{"rendered":"Because web doesn&#8217;t mean showcase site"},"content":{"rendered":"<h4>Let&#8217;s start with some data:<br \/>\n<strong>e-commerce<\/strong> in Italy <strong>exceeded 7 billion<\/strong> euros in sales (+28% over 2014).<\/h4>\n<p><strong>Online buyers<\/strong> (also Italian) increased by 11 percent in 2015 compared to the previous year.<br \/>\nThey count about<strong> 17.7 million<\/strong>.<\/p>\n<p>Users are up 3 percent and have reached 38 million.<br \/>\nThese data were collected by the<em>Digital Innovation in Retail Observatory sponsored by the School of Management of the Milan Polytechnic<\/em>.<\/p>\n<p>From this data, it appears that<strong> investing in digital transformation is now a must<\/strong> for Retail, as it is for most sectors of the economy.<\/p>\n<p>The Observatory conducted a survey of Italy&#8217;s top 300 retailers by revenue.<br \/>\nBoth the level of adoption of 30 digital innovations in 2015 (and previous years) and adoption intentions for 2016 were investigated.<\/p>\n<p><strong>Digital innovations<\/strong> were classified into three categories:<\/p>\n<ul>\n<li><strong>Back-end innovations<\/strong> (retailer-supplier interaction processes or internal retailer processes)<\/li>\n<li>innovations in the in-store <strong>customer experience<\/strong> <\/li>\n<li>Innovations to support<strong>omnichanneling<\/strong>.<\/li>\n<\/ul>\n<h3>Innovations in the back end<\/h3>\n<p><strong>CRM SOLUTIONS<\/strong><\/p>\n<p>If we talk about the back end, the innovations in which the most resources have been invested are <strong> <a title=\"https:\/\/neikos.it\/prodotti\/software-crm\/\" href=\"https:\/\/neikos.it\/prodotti\/software-crm\/\">Crm solutions<\/a>.<br \/>\n<\/strong>Valuable tool that enables companies to identify and manage profiles of acquired or potential customers, trying to understand their needs and expectations.<\/p>\n<p>The<strong>automation<\/strong> of processes and activities, the communication and billing tools that are processed with the tool, and the organization and knowledge of the<strong> data collected<\/strong> are effective <strong>decision support for management<\/strong>.<\/p>\n<p><strong>ANALYTICS SYSTEMS<\/strong><\/p>\n<p>The other innovation involves <strong>analytics systems<\/strong> to <strong>map customer behavior.<br \/>\n<\/strong>Understand the most visited content, the products considered most interesting but not purchased, reasoning about motivations, choices, the type of browsing done.<br \/>\nThe goal is to put interventions in place to address the needs detected and increase sales.<\/p>\n<p><strong>ELECTRONIC INVOICING<br \/>\n<\/strong><br \/>\nWe find solutions to support electronic invoicing.<br \/>\nThe goal is to <strong>streamline an administrative process<\/strong>, gaining time and resources.<\/p>\n<h3>Innovations in the customer experience<\/h3>\n<p><strong> <a title=\"https:\/\/neikos.it\/prodotti\/siti-web-app-mobile\/applicazioni-mobile\/\" href=\"https:\/\/neikos.it\/prodotti\/web-software\/progressive-web-app\/\">Apps<\/a> or mobile sites<\/strong> with in-store functionality, innovative payment acceptance systems, or automated in-store sales have been developed or enhanced to improve the customer relationship.<\/p>\n<h3>Innovations in omnichanneling<\/h3>\n<p>In 2015, 50 percent of respondents invested in innovations to  <strong>interact with their customers<\/strong> remotely, and, in more detail, 21% have developed or enhanced the information site, 22% have developed or enhanced the  <a title=\"https:\/\/neikos.it\/prodotti\/siti-ecommerce\/\" href=\"https:\/\/neikos.it\/prodotti\/siti-ecommerce-benevento-senigallia\/\">eCommerce site<\/a>, 29% have developed the<a title=\"https:\/\/neikos.it\/prodotti\/siti-web-app-mobile\/applicazioni-mobile\/\" href=\"https:\/\/neikos.it\/prodotti\/web-software\/progressive-web-app\/\">App<\/a> or Mobile site and 18% have implemented Social programs<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile site, ecommerce, Crm, App.<br \/>\nHow digital innovations can improve customer experience, boost sales, streamline processes and maximize results<\/p>\n","protected":false},"author":2,"featured_media":15454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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