{"id":17774,"date":"2016-06-03T16:37:50","date_gmt":"2016-06-03T14:37:50","guid":{"rendered":"https:\/\/neikos.it\/2016\/06\/03\/an-ecommerce-that-works\/"},"modified":"2023-11-09T17:01:18","modified_gmt":"2023-11-09T16:01:18","slug":"an-ecommerce-that-works","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2016\/06\/03\/an-ecommerce-that-works\/","title":{"rendered":"An ecommerce that works"},"content":{"rendered":"

The purpose of an e-commerce is to sell<\/h2>\n

We must aim for this goal. And in addition toappeal in design<\/strong>, speed in<\/strong> data loading<\/strong>, proper category structure<\/strong>, simplicity in the purchasing process<\/strong>, there are other key elements that can determine the success of an ecommerce site.<\/p>\n

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  1. \n

    Make the site mobile friendly<\/h3>\n

    According to the Q1 2016 Shopping Index surveyed by Demandware (a global leader in cloud commerce solutions for enterprises, particularly fashion, luxury health&beauty, and food retailers), digital commerce<\/strong> increased 17 percent<\/strong> in the first three months of 2016.<\/p>\n

    Surprisingly growing(+70%<\/strong>) is the creation of ‘carts’ via smartphones, a factor that led to a 20% increase in total cart creation. The smartphone<\/strong>: by the end of 2017<\/strong> it will be the most<\/strong>, if not the only, used device<\/strong> for placing online orders.<\/li>\n

  2. \n

    Build the brand, the product and a loyal audience<\/h3>\n

    It is important to build the company’s reputation<\/strong> and win the trust of buyers<\/strong>.
    \nTo achieve the goal, you can make highly curated product sheets, use tools that allow you to leave reviews and feddbacks<\/strong> on the buying process, thus encouraging other users to buy online and share their experience.<\/p>\n

    Another great tool to adopt is a good communication approach on social networks<\/strong>.
    \nTo gain trust and establish a relationship, there is no better method than being present on social networks.
    \nIn addition to being an effective promotional tool, social media enables a dialogue between the buyer and the seller<\/strong>.<\/li>\n

  3. \n

    It builds user loyalty<\/h3>\n

    Solicits users by sending newsletters<\/strong>, promotional campaigns<\/strong>, retargeting <\/strong>activities, and <\/strong> social media posts.
    \nThese are all activities that highlight the features or benefits of a product.
    \nThey are very helpful in continuing to nurture that open channel of communication<\/strong> with the customer.<\/p>\n

    You can provide the customer with something that represents added value for him<\/strong>: from advice that comes from our professionalism and experience, to a shopping campaign that can be a great gift idea for him at a time when he needs it (e.g., holiday event, personal anniversary).<\/p>\n

    Web marketing activities<\/strong> are very useful for increasing sales, implementing word of mouth, and increasing customer engagement<\/em>.<\/li>\n<\/ol>\n

    Find out if Neikos can help you sell online. Contact us<\/a>.<\/em><\/p>\n

     <\/p>\n

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