What are the right tools to succeed in selling your products abroad? How to effectively do international web marketing<\/strong>? Certainly it is necessary to build a brand identity<\/strong>, a rich and comprehensive presentation<\/strong> of products and services, and to have an adequate online presence<\/strong>, to be reachable and provide information<\/strong> by those who want to build an opinion of the company.<\/p>\n Just translating your website into English<\/strong> or the languages you are interested in is not enough. In order to define which countries may be interesting to target, we need to start with a study phase<\/strong>.<\/p>\n In addition to the price of the product, a cost that should not be underestimated is the final price, consisting of VAT and shipping costs. In building a multilingual ecommerce<\/strong>, with a B2C<\/strong> (and thus intended for ordinary consumers) and B2B<\/strong> (and thus intended for business-type operators) interface, the client needed to differentiate the price lists<\/strong>, by customer type<\/strong> and by macro target<\/strong> area. This great ductility on the software side<\/strong> allows proposals<\/strong> to be differentiated<\/strong> according to the target market and thus be more effective<\/strong> in business strategy<\/strong>.<\/p><\/blockquote>\n <\/p>\n To be visible abroad, in addition to translating our website, we must take care that it is capable of reaching the top positions on local search engines<\/strong> (Google.com; Google.de; Google.fr, Accoona, Yandex, Baidu, etc.).<\/p>\n In this sense, it is necessary to provide international SEO <\/a>activities<\/strong>. You can also activate advertising campaigns through Google Adwords<\/strong> or many other activities that aim to generate qualified traffic from search engines (SEM<\/strong><\/a>)<\/p>\n A very interesting activity to expand one’s market is to put in place a series of actions aimed at generating<\/a> qualifiedbusiness contacts<\/a><\/strong>(leads<\/em> or prospects<\/em>).<\/p>\n The activity is performed through:<\/p>\n ><\/strong><\/span> If you are interested in learning more, contact us. Read what we can do for you with lead generation<\/a> Neikos<\/a> ><\/strong><\/span> what we do<\/a> ><\/span> <\/strong>digital marketing ><\/strong><\/span> lead generation<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" How to succeed in exporting your products and services abroad What are the right tools to succeed in selling your products abroad? How to effectively do international web marketing? If you are a manufacturing company, you will probably be interested in understanding how to best approach foreign markets and successfully export your products. Certainly it […]<\/p>\n","protected":false},"author":2,"featured_media":15853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[411],"tags":[538,466],"class_list":["post-17807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-news","tag-lead-generation-en","tag-online-sale"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17807"}],"version-history":[{"count":2,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17807\/revisions"}],"predecessor-version":[{"id":18235,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17807\/revisions\/18235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15853"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nIf you are a manufacturing company<\/strong>, you will probably be interested in understanding how to best approach foreign markets<\/strong> and successfully export your products.<\/p>\nWhat does it mean to relate to a foreign market?<\/h3>\n
\nNor is it enough to respond to inquiries from<\/strong> foreign customers<\/strong> who casually landed on our website.
\nBut certainly these are basic starting points.<\/p>\nFor which countries can our product be of interest?<\/h3>\n
\n
An international web marketing strategy<\/h3>\n
Prices, shipping, taxes<\/h4>\n
\nThe more accurate the definition of the price list<\/strong> we want to propose, the more we try to lower the costs for shipping<\/strong>, or differentiate them according to the need for speed of delivery or destination, the better the success of our<\/strong> international web marketing strategy<\/strong>.<\/p>\n\n
We tell you what we did for a client<\/h4>\n
\nThus, a software system equipped with:<\/p>\n\n
Be visible on local search engines<\/h4>\n
Lead generation abroad<\/h4>\n
\n
\n<\/a>
\n<\/strong><\/p>\nRead more<\/h5>\n
\nThrough a tailored project aimed at increasing your business
\nand to find clients at home and abroad.<\/p>\n