{"id":17813,"date":"2014-06-16T17:00:43","date_gmt":"2014-06-16T15:00:43","guid":{"rendered":"https:\/\/neikos.it\/2014\/06\/16\/ecommerce-the-numbers-in-italy\/"},"modified":"2023-11-09T17:01:22","modified_gmt":"2023-11-09T16:01:22","slug":"ecommerce-the-numbers-in-italy","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2014\/06\/16\/ecommerce-the-numbers-in-italy\/","title":{"rendered":"Ecommerce: the numbers in Italy"},"content":{"rendered":"<p>In Italy, ecommerce is growing.<\/p>\n<h4>Why?<\/h4>\n<p>Because ecommerce in Italy is worth more than <strong>13.2 billion euros<\/strong>, and throughout 2014, ecommerce will see continued growth approaching a <strong>17 percent increase over 2013<\/strong> (Data from the Milan Polytechnic&#8217;s<a title=\"https:\/\/www.osservatori.net\/it_it\/osservatori\/ecommerce-b2c\" href=\"http:\/\/www.osservatori.net\/ecommerce_b2c\" target=\"_blank\" rel=\"noopener\">Netcomm B2C eCommerce Observatory<\/a> ).<\/p>\n<p>Despite the fact that the crisis has unfortunately led to the closure of many businesses, e-commerce in Italy has experienced<strong> more than 20 percent growth in<\/strong> total<strong> sales over<\/strong> the <strong>past 3 years<\/strong> with the number of active buyers doubling from 9 million to 16 million over the same period.<\/p>\n<h4>What about with foreign countries?<\/h4>\n<p>SMEs have realized the importance of ecommerce to maintain relations with foreign countries.<br \/>\nIn 2013, <strong>Italian sales abroad<\/strong> made through the Internet <strong>grew by 28 percent<\/strong> to <strong>2 million euros<\/strong>, equal to nearly 1 euro for each of the 2 billion potential buyers in the world.<\/p>\n<h4>What are the most successful sectors of ecommerce made in Italy?<\/h4>\n<p>The sectors most affected by this revolution are IT (+32%), publishing (+28%), food (+23%), apparel (+21%), tourism (+11%) and insurance (+2%).<br \/>\nIn<strong>foreign<\/strong> relations, <strong>tourism<\/strong> and<strong>apparel<\/strong> account for<strong> 54 percent<\/strong> and<strong> 33 percent,<\/strong> respectively, with turnovers growing 21 percent.<\/p>\n<h4>Comforting data<\/h4>\n<p>The share of Italian companies&#8217; turnover derived from e-commerce is around 6 percent, compared with 15 percent in Europe.<br \/>\nIn Italy, <strong>only 11 percent have an e-commerce storefront integrated into their Web site<\/strong>.<\/p>\n<p>These figures indicate that there is <strong>ample room for improvement<\/strong> and growth, for an increasingly attractive market.<\/p>\n<h4>3 good reasons to choose an ecommerce solution<\/h4>\n<p>1) you can reach different markets<\/p>\n<p>2) Make your products and company known to a wider audience<\/p>\n<p>3) Offer availability of your products, without having an extensive sales network<\/p>\n<p>&nbsp;<\/p>\n<h4>Read more<\/h4>\n<p>\u25ba <a title=\"elaborate on the topic\" href=\"https:\/\/neikos.it\/en\/prodotti\/ecommerce-development\/\" target=\"_blank\" rel=\"noopener\">Learn more about b2b and b2c ecommerce and and Neikos solutions<\/a>.<\/p>\n<p>\u25ba <a title=\"contacts\" href=\"https:\/\/neikos.it\/en\/contact-and-quote-requests\/#scrivici\" target=\"_blank\" rel=\"noopener\">Contact one of our sales consultants for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2013, Italian online sales abroad grew by 28 percent. In Italy, only 11 percent have an e-commerce storefront.<br \/>\nIn short, there is ample room for improvement in an increasingly interesting market.<\/p>\n","protected":false},"author":2,"featured_media":15050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[381,382],"tags":[451,398,423,546,449,466,445],"class_list":["post-17813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-en","category-news","tag-culture-and-tourism","tag-ecommerce-sites","tag-fashion-luxury-en","tag-financial-services","tag-food-wine-en","tag-online-sale","tag-publishing"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17813"}],"version-history":[{"count":1,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17813\/revisions"}],"predecessor-version":[{"id":17818,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17813\/revisions\/17818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15050"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}