{"id":17857,"date":"2014-05-21T10:53:49","date_gmt":"2014-05-21T08:53:49","guid":{"rendered":"https:\/\/neikos.it\/2014\/05\/21\/why-ecommerce-pays-off\/"},"modified":"2023-11-09T17:01:24","modified_gmt":"2023-11-09T16:01:24","slug":"why-ecommerce-pays-off","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2014\/05\/21\/why-ecommerce-pays-off\/","title":{"rendered":"Why ecommerce pays off"},"content":{"rendered":"<h4>A few numbers, to immediately clarify the slice of the market we are talking about<\/h4>\n<ul>\n<li><strong>20 million<\/strong> are the Italians who have bought online<strong> at least<\/strong> once in their lifetime<\/li>\n<li>16 million Italians who have made a purchase in the past 3 months<\/li>\n<li><strong>9.4 million<\/strong> regular <strong>shoppers buying on a monthly basis<\/strong> ( as of February 2014)<\/li>\n<li>50 million are the online purchase transactions made in the last quarter<\/li>\n<\/ul>\n<h4>But what is mostly purchased?<\/h4>\n<ul>\n<li>65% of the goods purchased were physical products<\/li>\n<li>35% is a digital service or good<\/li>\n<\/ul>\n<p>Among products,<strong>Information Technology<\/strong> shows the<strong>highest increase (up 32 percent)<\/strong>, followed closely by<strong>Publishing<\/strong>, which leaps forward by 28 percent. <strong> Grocery<\/strong> (groceries) confirms a relevant growth trend and after +11% in 2013, it scores +23% in 2014. <strong>Clothing<\/strong> is confirmed as one of the most consistent sectors with +21% and <strong>tourism<\/strong> with +11%.<\/p>\n<h4>What does NetRetail mean?<\/h4>\n<p>It is understood to be an evolution of &#8220;traditional&#8221; e-commerce. Because while it is true that online shopping today still accounts for a small share of total sales, about 2 percent, <strong>10 percent<\/strong> of the 700 billion retail shoppers <strong>made their decision after inquiring on the Web<\/strong>.<\/p>\n<h2><strong>Ecommerce on mobile<\/strong><\/h2>\n<p>Mobile commerce is growing at a rapid pace. Sales through smartphones in 2013 stood at the sum of 637 million.<br \/>\nIn 2014 they are expected <strong>to grow by about 85 percent<\/strong>,breaking through the billion mark and, together with tablets, will exceed 2.5 billion in total. Nineteen percent of the eCommerce market passes through these devices.<\/p>\n<h3>Multichannel strategies<\/h3>\n<p>Provide for the joint and integrated use of the point of sale with the online channel, including through Smartphone and Tablet.<br \/>\nThese strategies have brought many benefits: from increased effectiveness in information transfer through<strong>infocommerce<\/strong>, to increased efficiency in point-of-sale processes through the <em><br \/>\n  <strong>&#8220;book online and pick up in store.&#8221;<\/strong><br \/>\n<\/em> through improved <strong>customer service<\/strong> with online purchasing and in-store support.<\/p>\n<h3>E-commerce and Facebook<\/h3>\n<p>If mobile is revolutionizing the world, who better to present an opportunity for businesses than Facebook?<br \/>\nThe social network with more than one billion monthly users has finally found mobility as its preferred channel for conveying brands and advertising.<br \/>\nIn business strategies, little importance is given to involving the social network directly in online sales, but the focus is on the<em>&#8220;user experience<\/em>.&#8221;<br \/>\nIn fact, one of the main tools is <strong>advertising campaigns<\/strong>, services that did not exist until August 2012 and now account for more than half of Facebook&#8217;s total revenue.<\/p>\n<p><em>The data is provided by Netcomm<\/em><\/p>\n<p>&nbsp;<\/p>\n<h4>Read more<\/h4>\n<p>&gt; <a title=\"https:\/\/neikos.it\/prodotti\/siti-ecommerce\/\" href=\"https:\/\/neikos.it\/en\/prodotti\/ecommerce-development\/\">ecommerce and online catalogs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 million Italians have bought online at least once in their lifetime; 9.4 million are regular shoppers on a monthly basis.<br \/>\nBut the biggest growth comes through mobile<\/p>\n","protected":false},"author":2,"featured_media":15031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[381,382],"tags":[451,414,423,449,536,453,445,380],"class_list":["post-17857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-en","category-news","tag-culture-and-tourism","tag-facebook-en","tag-fashion-luxury-en","tag-food-wine-en","tag-mobile-en","tag-netcomm-en","tag-publishing","tag-social-media-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17857"}],"version-history":[{"count":1,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17857\/revisions"}],"predecessor-version":[{"id":17858,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17857\/revisions\/17858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15031"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}