{"id":17870,"date":"2017-01-16T11:23:24","date_gmt":"2017-01-16T10:23:24","guid":{"rendered":"https:\/\/neikos.it\/2017\/01\/16\/italy-and-ecommerce-fashion-leads-the-trend-and-ecommerce-becomes-fashionable\/"},"modified":"2024-03-25T12:53:37","modified_gmt":"2024-03-25T11:53:37","slug":"italy-and-ecommerce-fashion-leads-the-trend-and-ecommerce-becomes-fashionable","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2017\/01\/16\/italy-and-ecommerce-fashion-leads-the-trend-and-ecommerce-becomes-fashionable\/","title":{"rendered":"Italy and ecommerce: fashion leads the trend and ecommerce becomes fashionable"},"content":{"rendered":"

Ecommerce is a fast-growing sector worldwide, and this phenomenon is affecting Italy as well.
\nIn 2016<\/span>online sales increased by 18 percent<\/b>, approaching <\/span>20 billion euros<\/b> spent.<\/span><\/p>\n

Among the <\/span>leading sectors<\/b> we find in first place information technology and electronics, tourism and <\/span>fashion<\/b>, which in 2016 recorded growth of 22 percent, 11 percent and 35 percent<\/strong>, respectively, according to the<\/span> B2c eCommerce Observatory Netcomm Politecnico di Milano<\/span><\/a> at the 11th edition of the Netcomm eCommerce Forum.<\/span><\/p>\n

Apparel e commerce grows 35 percent driving online sales sector<\/h3>\n

The fashion industry<\/strong> is of particular interest, since in 2016 it experienced<\/span>a growth rate almost double <\/b>that oftotal ecommerce<\/b>, where sales, compared to 2015, increased by 19 percent. For the fashion industry, <\/strong>we are talking about exactly 35 percent growth<\/strong>.<\/span><\/p>\n

There is no doubt that in the field of fashion, <\/span>Italy remains a global excellence <\/b>and the numbers bear this out.
\nIn 2015, the Bel Paese reached<\/span>52.4 billion in production<\/b>, employing as many as 402,700 with a total of 47,079 companies and a trade balance of more than 8.5 billion.
\nExports, compared to previous years, grew by 2.1 percent to 29 million euros, with growth of 0.8 percent in 2016, showing that the <\/span>Made in Italy <\/b>continues to have strong appeal abroad. Italy is<\/span> the world’s third-largest exporter<\/b> in the textile-clothing sector.<\/span><\/p>\n

Buying habits in the fashion industry<\/b><\/h2>\n

For fashion buyers, both physical and online outlets play a crucial role.
\nWhile on the one hand <\/span>online sales have increased<\/b>, at the same time there has been an increase in offline transactions understood as purchases made in stores.
\nIn the latter case, the digital world continues to play a key role, as offline purchases often occur as a result of information gathered online.<\/span><\/p>\n

This phenomenon, called <\/span>reverse showrooming<\/b>, occurs in Italy in 37 percent of cases according to a study conducted by <\/span> Forrester Research<\/span><\/a>.<\/span><\/p>\n

This tendency to inquire online but decide to make a purchase in the physical store has as main reasons:<\/span><\/p>\n