{"id":17876,"date":"2016-04-20T13:07:30","date_gmt":"2016-04-20T11:07:30","guid":{"rendered":"https:\/\/neikos.it\/2016\/04\/20\/mobile-advertising-is-growing-how-about-you\/"},"modified":"2023-11-09T17:01:18","modified_gmt":"2023-11-09T16:01:18","slug":"mobile-advertising-is-growing-how-about-you","status":"publish","type":"post","link":"https:\/\/neikos.it\/en\/2016\/04\/20\/mobile-advertising-is-growing-how-about-you\/","title":{"rendered":"Mobile advertising is growing. How about you?"},"content":{"rendered":"<h2>How much time per day do you spend on your cell phone on average?<\/h2>\n<p>In the car, at the restaurant, but also at home in the evening, if you want to see or consult something, do you wait until you are in front of a desktop computer or do you <strong>browse from a smartphone or tablet<\/strong>?<\/p>\n<p>If the answer to these questions is what we envision and falls within the statistics of an <strong>increasingly mobile population<\/strong>, you will understand how critical it is to have a site that is navigable from smartphones and tablets and conversion and sales tools that work properly from these mediums as well.<\/p>\n<h3>User experience is everything<\/h3>\n<p>And his satisfaction, he rewards <strong>conversions<\/strong>.<\/p>\n<ul>\n<li>In 2015, <strong>mobile advertising<\/strong> was worth 462 million with a year-on-year growth of <strong>+53%<\/strong> (Data from IAB Italy Conference, April 2016)<\/li>\n<li>Main driver of growth is <strong>social: +140%<\/strong>.<\/li>\n<li><strong>E-commerce from mobile<\/strong> came to account for<strong>11 percent of the total<\/strong>, up 3 percent from the previous year.<\/li>\n<\/ul>\n<h4>The numbers speak for themselves<\/h4>\n<p>And are you just as clear about what to do to improve traffic and conversions of your online business?<\/p>\n<h4>&gt; <span style=\"text-decoration: underline;\"> <a title=\"contacts\" href=\"https:\/\/neikos.it\/en\/contact-and-quote-requests\/\">Contact us for a free consultation<\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2015, mobile advertising was worth 462 million with year-on-year growth of +53%<\/p>\n","protected":false},"author":2,"featured_media":15562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[387],"tags":[398,599,438,380],"class_list":["post-17876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-internet","tag-ecommerce-sites","tag-mobile-advertising-en","tag-mobile-applications","tag-social-media-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/comments?post=17876"}],"version-history":[{"count":1,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17876\/revisions"}],"predecessor-version":[{"id":17877,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/posts\/17876\/revisions\/17877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media\/15562"}],"wp:attachment":[{"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/media?parent=17876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/categories?post=17876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neikos.it\/en\/wp-json\/wp\/v2\/tags?post=17876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}