How to sell abroad through online marketing

How to succeed in exporting your products and services abroad

What are the right tools to succeed in selling your products abroad? How to effectively do international web marketing?
If you are a manufacturing company, you will probably be interested in understanding how to best approach foreign markets and successfully export your products.

Certainly it is necessary to build a brand identity, a rich and comprehensive presentation of products and services, and to have an adequate online presence, to be reachable and provide information by those who want to build an opinion of the company.

What does it mean to relate to a foreign market?

Just translating your website into English or the languages you are interested in is not enough.
Nor is it enough to respond to inquiries from foreign customers who casually landed on our website.
But certainly these are basic starting points.

For which countries can our product be of interest?

In order to define which countries may be interesting to target, we need to start with a study phase.

• It starts with ananalysis of one’s domesticsales force: type of product or service to be exported, distribution capacity, prices, logistics, sales force and competitors.
• Any legal issues that may arise in marketing in some countries (e.g., customs, special chemical analysis, marketing ban) are also studied.
• Having observed these elements, the company’s strengths and weaknesses are defined with respect to the markets to which it wants to open a business relationship.

An international web marketing strategy

Prices, shipping, taxes

In addition to the price of the product, a cost that should not be underestimated is the final price, consisting of VAT and shipping costs.
The more accurate the definition of the price list we want to propose, the more we try to lower the costs for shipping, or differentiate them according to the need for speed of delivery or destination, the better the success of our international web marketing strategy.

We tell you what we did for a client

In building a multilingual ecommerce, with a B2C (and thus intended for ordinary consumers) and B2B (and thus intended for business-type operators) interface, the client needed to differentiate the price lists, by customer type and by macro target area.
Thus, a software system equipped with:

• different store views by customer group
• different price lists by customer group
• different products by customer group
• Free shipping with different rules per customer group
• different discounting by customer group

This great ductility on the software side allows proposals to be differentiated according to the target market and thus be more effective in business strategy.

Be visible on local search engines

To be visible abroad, in addition to translating our website, we must take care that it is capable of reaching the top positions on local search engines (Google.com; Google.de; Google.fr, Accoona, Yandex, Baidu, etc.).

In this sense, it is necessary to provide international SEO activities. You can also activate advertising campaigns through Google Adwords or many other activities that aim to generate qualified traffic from search engines (SEM)

Lead generation abroad

A very interesting activity to expand one’s market is to put in place a series of actions aimed at generating qualifiedbusiness contacts(leads or prospects).

The activity is performed through:

• industry analysis
• Search for channels, companies, and company contact names
• initiation of contacts
• Nurturing activities, i.e., management and transformation of names into actual buyers
• Seeking feedback from both established and unsuccessful business relationships
• reports to the company on the image perceived by prospects; highlighting strengths and weaknesses of products and/or services

> If you are interested in learning more, contact us.

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Read what we can do for you with lead generation
Through a tailored project aimed at increasing your business
and to find clients at home and abroad.

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